Opinion on Consumer Packaged Goods

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Type Product title / description Pub Price
CommentWire
CommentWire

Abbey National: missing ingredient not found in coffee

Abbey National [ANL.L] was the first major bank to provide coffee shops in some of its branches. However, encouraging customers to spend longer in the bank hasn't actually increased sales. It might be time for banks to stop looking for new ways to make their branches attractive and start refocusing on the basics.

Published By Datamonitor
28 Jul 2003
CommentWire
CommentWire

Absolut: high spirits and high potential

Scope for growth in Absolut's core US market is limited - most of this year's US growth was driven by superpremium and flavored variants. It is, however, showing strong growth in the rest of the world. Absolut needs to keep its image fresh in the US to avoid sales decline, while promoting itself more heavily in Europe and Asia.

Published By Datamonitor
03 Feb 2005
CommentWire
CommentWire

ACSI: consumer satisfaction takes a hit

The latest results of the American Customer Satisfaction Index reveal that consumers have grown less satisfied with food companies over the last year. This is the first time a decline has occurred since 2007. It has been attributed to rising food prices, as well as a "slippage" in quality. Manufacturers should take heed that consumers are clearly becoming more demanding following the recession.

Published By Datamonitor
18 Nov 2010
CommentWire
CommentWire

Actimel: ads banned after watchdog finds it hard to swallow

The Advertising Standards Authority has banned an Actimel advert from British TV after five people complained it contained misleading health claims. The ban highlights the fine line manufacturers have to tread when marketing non-specific health claims, and could mark the beginning of a backlash against food science claims in general.

Published By Datamonitor
03 Nov 2006
CommentWire
CommentWire

Adidas/Nike: scoring with World Cup sponsorship.

Nike and Adidas' sponsorship of the World Cup has proved successful, increasing sales and boosting Adidas' entry into the valuable US market. However, the 'upset' nature of this year's competition indicates how much of a gamble sports sponsorship can be. The key is to follow Nike and Adidas' example, and focus on people who are media icons rather than just good sports players.

Published By Datamonitor
08 Aug 2002
CommentWire
CommentWire

Adidas: scent off

Adidas' [ADDDY.PK] new Game Spirit fragrances and bodywash for men will be strongly linked to the European Football Championships in Portugal this summer. Adidas hopes to target the right consumer groups by generating a macho image. But while men's personal care is a growth industry, breaking the 'macho barrier' is no easy task.

Published By Datamonitor
23 Feb 2004
CommentWire
CommentWire

Advertising: the World Cup curse

This World Cup has been one of the most exciting ever for viewers; many of the favorites have been sent home early, while new teams have made their mark. But it's not been so good for advertisers. With stars featured in many expensive ad campaigns failing to score, companies may well opt for safer and cheaper marketing options next time around.

Published By Datamonitor
20 Jun 2002
CommentWire
CommentWire

AG Barr: diversifying its portfolio has proven fruitful

AG Barr has made the biggest purchase in its history through the acquisition of Rubicon, continuing its diversification away from fizzy drinks into stronger growth sectors. The company's move into juices and other healthy beverage sectors is wise: as consumers demand healthier beverages to fit in with healthier lifestyles, these sectors continue to display better growth potential than carbonates.

Published By Datamonitor
06 Aug 2008
CommentWire
CommentWire

AG Barr: health trend will determine whether it keeps its fizz

AG Barr's restructuring will see operations from six Scottish locations combined into an existing site in Cumbernauld to save GBP2.5 million a year. The announcement comes at a time when the group's performance provides reason for optimism with core brands performing well. However, future prospects will undoubtedly be influenced by consumers' rising interest in healthy living.

Published By Datamonitor
31 Mar 2005
Expert View
Expert View

AG Barr: profits fizz

Soft drink company AG Barr has reported strong sales for the six months ended July. These results came despite sluggish growth in the market, and a dip in sales of the company's energy drink brand Irn Bru 32. With the company recently announcing a franchise agreement with US-based Rockstar for the UK distribution of its energy drinks, the company has reason to be optimistic about future growth.

Published By Datamonitor
28 Sep 2007

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