Opinion on Other General Retailers in South and Central America

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Type Product title / description Pub Price
Expert View
Expert View

The future of online

The role of online technologies has evolved from supporting primarily the sales process to supporting all phases of the customer lifecycle, from customer acquisition to fostering long-term customer loyalty. Understanding how online channels are evolving, and how customer expectations are changing in tandem is, therefore, essential.

Published By Datamonitor
18 Aug 2006

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