Opinion on Paper and Packaging

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Type Product title / description Pub Price
Expert View
Expert View

Packaging Innovation of the Month: deodorant driven by air

At first glance, with its slender cylindrical shape, Vogue Women's Enjoy deodorant spray may look like one of the aerosols that are commonplace in the sector, but its full-length labeling actually conceals an innovative eco-friendly dispensing mechanism, using only compressed air with no propellants.

Published By Datamonitor
31 Mar 2014
Expert View
Expert View

Packaging Innovation of the Month: vodka goes pop!

Voz sparkling vodka is the first brand of its type to use the innovative Zork SPK resealable closure as an alternative to conventional champagne-style corks and plastics stoppers. It offers consumers a genuine packaging benefit, while retaining the opening ritual we associate with sparkling drinks, and can be used time and time again.

Published By Datamonitor
26 Feb 2014
Expert View
Expert View

Packaging Innovation of the Month: start your day the squeezy way

Tate & Lyle's Golden Syrup Breakfast Tottle builds on recent moves into more convenient formats, such as pouring bottles, and has created a distinctive new pack for the brand. The injection stretch blow molded PET tottle is short and dumpy, and arch-shaped to evoke the Lyle's Golden Syrup branding banner, while its clarity shows off the product's attractive color.

Published By Datamonitor
29 Jan 2014
Expert View
Expert View

PLA Innovation of the Week: the vodka that thinks it's an entertainment center

You know you're not talking about ordinary vodka when it comes with an instruction manual and information about warranty service. But that is just the beginning for Raduga Nanofilter Electronic Compression Vodka. Raduga features a special reusable filtering mechanism, LEDs, and sound effects. New in Russia, it is the innovation of the week from Datamonitor's Product Launch Analytics.

Published By Datamonitor
26 Feb 2013
Expert View
Expert View

Packaging Innovation of the Month: lip-gloss on the move

Pack-Track's Packaging Innovation of the Month for February is Sweet Pocket Gloss from Look by BIPA, launched in Austria in a pack that has been specially designed for taking with you on the go. Its unusual packaging includes a moving lenticular mouth shape that should appeal to young shoppers.

Published By Datamonitor
26 Feb 2013
Expert View
Expert View

Nestle Gold Blend innovation shows sustainable direction

The issue of sustainability continues to act as a major driving force across the consumer goods industry, but this is particularly true in packaging. While Nestle last month stated that various innovations over the past two decades had saved it between 40 and 70 million kilograms of materials, lightweighting measures can only go so far.

Published By Datamonitor
29 Jan 2013
CommentWire
CommentWire

Nestle: new mobile app aids recycling

Nestle Singapore has launched a mobile app that provides consumers with instructions on how best to recycle packaging. While such a move could improve recycling rates and efficiencies, the extent to which it is adopted elsewhere may be determined by the level of consistency in recycling policy.

Published By Datamonitor
05 Aug 2011
CommentWire
CommentWire

Nestle: new bioplastic caps in Brazil fit well with consumer sentiment

Nestle's Brazilian subsidiary has introduced new bio-based polyethylene packaging for its major milk brands Ninho and Molico. The new packaging is derived from renewable resources, and is the latest of a number of bioplastics being introduced by consumer packaged goods companies. Datamonitor research indicates that the move is likely to be well received in the Brazilian market.

Published By Datamonitor
03 Aug 2011
CommentWire
CommentWire

Carlsberg: new PET pack targets impulse sales

Carlsberg UK is to re-package Carlsberg Export in 500ml PET bottles in an exclusive launch for Sainsbury's Local stores. The company has identified untapped potential in chilled beer and is looking to build impulse sales. With technical problems relating to the packaging now having been addressed, Carlsberg is seeking to attract more casual buyers while retaining its premium status.

Published By Datamonitor
02 Aug 2011
Expert View
Expert View

Summer seasonal packaging is a missed opportunity for the health and wellness category

Packaging design becomes a key brand differentiator at Christmas during the peak trading period. However, despite its potential, summer packaging has yet to take off to the same extent. Manufacturers of fast moving consumer goods and over-the-counter healthcare products in particular could benefit from more diverse seasonal packaging designs, although this should not jeopardize efficacy claims.

Published By Datamonitor
18 Jul 2011

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