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CommentWire
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Cadbury Schweppes [CSG] is investigating consumer reactions to new biodegradable packaging in Australia, before deciding whether to replicate the technology in Europe. Rising consumer and governmental concerns are making it essential for businesses to explore environmentally friendly packaging alternatives.
Published By Datamonitor
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06 Nov 2003 |
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CommentWire
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Carlsberg UK is to re-package Carlsberg Export in 500ml PET bottles in an exclusive launch for Sainsbury's Local stores. The company has identified untapped potential in chilled beer and is looking to build impulse sales. With technical problems relating to the packaging now having been addressed, Carlsberg is seeking to attract more casual buyers while retaining its premium status.
Published By Datamonitor
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02 Aug 2011 |
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CommentWire
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Consumer demand for "new and improved" in every product is causing many food and drink companies to offer more appealing product packages. Tapping into this trend, Ella's Kitchen is launching a new package design. While innovation and creativity are important purchase drivers, the emotional connection that consumers have with the original package of a product must not be underestimated.
Published By Datamonitor
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17 May 2011 |
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Expert View
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An outcome from the 2011 in-cosmetics conference is that the focus of "sustainable beauty" is shifting, with personal care companies aiming for more positive, rather than less negative, environmental and social impacts. Industry players that communicate their sustainability initiatives in this way are likely to establish a stronger connection with consumers and will be best placed to succeed.
Published By Datamonitor
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07 Apr 2011 |
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CommentWire
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By 2015 US food giant General Mills plans to reduce its environmental footprint by ensuring that 40% of its global output is sold in more sustainable and efficient packaging. Although the drive towards sustainability addresses consumer concerns over the environment, recent health scares regarding recycled paperboard present a timely reminder that such issues are never clear cut.
Published By Datamonitor
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07 Apr 2011 |
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CommentWire
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Australia's Gowrie Mountain Estate is preparing to release wine in cans to the US, UK and Japan. While there are many practical benefits to the idea - no spoilage, no need for bottle-openers, no need to finish a bottle - its success depends on good weather, and consumers being prepared accept the iconoclastic notion of wine in ring-pull cans.
Published By Datamonitor
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07 Mar 2003 |
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CommentWire
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In an effort to enhance its sustainability credentials, Heinz has announced that it will partner with Coca-Cola to replace its conventional Heinz Ketchup bottle with a plant-based alternative in the US. This high-profile collaboration will undoubtedly raise consumer and industry awareness of plant-based materials and serve to further drive the move towards greener food and beverage packaging.
Published By Datamonitor
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02 Mar 2011 |
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Expert View
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The issue of sustainability continues to act as a major driving force across the consumer goods industry, but this is particularly true in packaging. While Nestle last month stated that various innovations over the past two decades had saved it between 40 and 70 million kilograms of materials, lightweighting measures can only go so far.
Published By Datamonitor
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29 Jan 2013 |
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CommentWire
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Nestle's Brazilian subsidiary has introduced new bio-based polyethylene packaging for its major milk brands Ninho and Molico. The new packaging is derived from renewable resources, and is the latest of a number of bioplastics being introduced by consumer packaged goods companies. Datamonitor research indicates that the move is likely to be well received in the Brazilian market.
Published By Datamonitor
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03 Aug 2011 |
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CommentWire
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Nestle Singapore has launched a mobile app that provides consumers with instructions on how best to recycle packaging. While such a move could improve recycling rates and efficiencies, the extent to which it is adopted elsewhere may be determined by the level of consistency in recycling policy.
Published By Datamonitor
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05 Aug 2011 |
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