Opinion on Trading Companies and Distributors in Europe

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Type Product title / description Pub Price
Expert View
Expert View

Whyte & Mackay boosts spirits portfolio with UK distribution rights for Cockspur

For Whyte & Mackay, gaining the distribution rights for a brand in the fast-growing and lucrative golden rum segment will complement other areas of its spirits brand portfolio. Furthermore, this deal should offer a growth opportunity for Cockspur Rum, allowing it to compete in a segment where only a handful of key brands play.

Published By Datamonitor
30 Sep 2010

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