Opinion on Brand Repositioning

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Type Product title / description Pub Price
CommentWire
CommentWire

Pear cider: recent success shows the potential in updating a product's image

Pear cider is currently enjoying a renaissance in the UK, with the leading brands recording buoyant sales as a result of the drink's success as a less sweet alternative to apple cider. The success of the product shows how a once out of fashion beverage can be revived by clever marketing.

Published By Datamonitor
26 Aug 2009
CommentWire
CommentWire

Sara Lee: saves pounds by losing less than an inch

Sara Lee, a provider of consumer goods, has announced a small reduction in packaging size, shrinking the plastic tub that contains one of its products by less than a quarter of an inch. While this may seem like a minor change, it and others like it could bring about a great difference in making the firm's packaging more sustainable.

Published By Datamonitor
14 Jul 2009
CommentWire
CommentWire

HSBC: rebranding its global private banking operations

HSBC has announced that it is to rebrand its global private banking operations amid concerns in the wider industry over the rebuilding of fee income and client confidence. This could be an effective approach, but only if it comes as part of a broader business transformation.

Published By Datamonitor
17 Feb 2009

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