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Pepsi: focus on social media advertising may not be reflected across the market

A long tradition has been broken: Pepsi will focus its Super Bowl marketing activities on online channels in a bid to provide a more interactive brand experience, with its website and a prominent presence on Facebook forming the core of its advertising around the game. Online activity is gathering pace, but it is unclear whether this will become the prime focus for companies in the future.

Published By Datamonitor
01 Feb 2010

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