Coke: the real thing, again

Coca-Cola and PepsiCo are returning to their roots: cola. Having spent much of 2001 and 2002 focusing on new flavors and new product launches, the soft drinks giants are revamping the very drinks that drove earlier growth. The strategy is intended to ensure that the success of newer products is not lost amidst news of overall volume decline.<BR />

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Compass: new direction for Granada restaurants

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Computer games: big names shun ECTS

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Constellation: building Brit base with branded bottles

Matthew Clark's new wine highlights the importance of creating a distinctive brand to compete in the expanding wine market. Echo Falls' branding aims at authenticity, pedigree and class, belying its sub-GBP4 price point. Successful branding simplifies the choice facing consumers in the off-license and increases the chance of repeat custom.

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Consumer advertising: actions speak louder than words

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Contraception: advances for men and women

Last week not only saw the launch of the first contraceptive patch for women, but the release of promising data regarding a male pill/patch combination. Ortho-McNeil's female patch looks likely to do well. But although male hormonal contraceptives have potential, the companies involved will face considerable barriers to their uptake.

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Coors: losing the vibe for malternatives

As Coors announces the withdrawal of its Vibe malternative brand, there are growing signs that the category's meteoric rise may be followed by an equally spectacular fall. With the craze over, malternatives now need to carve out a lasting niche market - or suffer the same fate as their closest forebears, wine coolers, and collapse into obscurity.

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Coors: playing ball with the big boys

The sponsorship is a landmark in Coors' quest to move out of the shadow of its larger rivals Anheuser-Busch and Miller. The deal should raise the beer's profile among core young male consumers - both directly, and by allowing Coors to use the NFL in its own advertising campaigns.

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Coutts: old dogs can learn new tricks

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Cuervo: leaving the party

Cuervo is embarking on a multi-national campaign to improve its perception among twenty-somethings, who regard it as a party drink. As this effort must be refined for each country, this is an experiment in the power of marketing to affect different consumers' perception of the same product.<BR />

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