Opinion on Labor Turnover in North America

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Starbucks: hoping store cuts will reinvigorate US business

Starbucks is continuing the reorganization of its US business by closing 600 underperforming stores and axing around 12,000 jobs. While this will provide a quick-fix solution to its current home business qualms, its plans to reignite the emotional attachment with consumers could have more long-term appeal in staving off the increasing threat from its fast food rivals.

Published By Datamonitor
02 Jul 2008

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