Opinion on Payments

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Type Product title / description Pub Price
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American Express takes gamification literally with Halo 4

American Express recently announced it is offering rewards and benefits to gamers who sync an Amex card to their Xbox Live account based on their achievements in the game Halo 4. Although potentially expensive the move is likely to gain a very high level of engagement with frequent purchasers of digital goods.

Published By Datamonitor
08 Nov 2012
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Amex launches Twitter payments

American Express has extended its Sync service with social media site Twitter to allow users to pay for purchases using special hashtags. Although unlikely to remain anything but a niche offering, Amex's move is focused more on its traditional space of consumer targeting and reward programs.

Published By Datamonitor
18 Feb 2013
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Amex piggybacks into Chinese mobile payments

For foreign providers to gain traction in China's vast mobile payments market, they need to replicate American Express's strategy by forming partnerships with local players.

Published By Datamonitor
15 Oct 2014
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Amex to restructure business with a renewed focus on digital

American Express's plan to restructure its business - chiefly its corporate travel unit - is a defensive move by the payment provider to align itself with the growing consumer preference for technology-based services. The move also reinforces wider company developments, shedding some light on American Express's long-term strategy.

Published By Datamonitor
17 Jan 2013
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ANZ goMoney and CBA Kaching point to significant mobile payment opportunities in Australia

According to figures released by ANZ and CBA regarding their respective goMoney and Kaching apps, mobile payments are becoming increasingly popular among Australian consumers. Although uptake of these apps has been strong, there is still great opportunity to encourage usage and grow the Australian mobile payments market.

Published By Datamonitor
21 Dec 2012
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Apple announces the upcoming launch of its Passbook digital wallet

Apple recently announced that its first digital wallet service, Passbook, will launch alongside iOS6 in the autumn of 2012. The system does not yet support payments and is not NFC-based, but Passbook is likely to be a major milestone in the development of mobile payments.

Published By Datamonitor
12 Jun 2012
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Apple finally takes its first tentative steps into real world payments

Apple has launched a payment app that allows users to pay for goods through their iTunes account. The service is an update to its Apple Store Mobile App which allows iPhone 4 and iPhone 4S users to pay for goods in US Apple Stores with no staff interaction. Although still a closed loop system, EasyPay represents the first step of what could become a major disruptive force in the payments industry.

Published By Datamonitor
01 Dec 2011
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Apple Pay won't popularize NFC overnight

Apple's highly anticipated entry into the NFC market strengthens the case for the technology, but full-scale adoption remains unlikely in the short term.

Published By Datamonitor
10 Sep 2014
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Apple pulls ahead in wallet wars

The future of mobile payments is far from decided, but one month into its launch, Apple is clearly ahead in the race.

Published By Datamonitor
12 Nov 2014
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Apple takes a different path to quietly enter the world of mobile payments

The launch of the iPhone 5 reconfirms Apple's strategy to rule the global mobile payments space by focusing on what it will take for consumers to shift their payment behavior in future. The iPhone 5 from a payments point of view is essentially only skinnier and faster, notably with no NFC functionality, but its Passbook features in iOS 6 hold the most likely indicator of its long-term intentions.

Published By Datamonitor
13 Sep 2012

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