Opinion on Financial Services

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Type Product title / description Pub Price
Expert View
Expert View

Tesco and Virgin face current account battle

Having finally announced plans to enter the current account market in 2014, both Tesco Bank and Virgin Money will have to work hard to persuade consumers to switch in significant numbers.

Published By Datamonitor
08 Jan 2014
Expert View
Expert View

Tap into happy hormones to boost savings

Customers are too often lured into saving through fear of what could happen if they don't. Banks would do better to emphasize the pleasurable outcomes of saving, as well as easy steps towards achieving the desired outcome.

Published By Datamonitor
11 Oct 2013
Expert View
Expert View

Tailored online marketing would reduce customer irritation

Consumers are overloaded with marketing messages on a daily basis, making each message less salient. On their online banking platforms the majority of consumers feel that advertising is intrusive and irritating. Providers should look to personalize marketing to ensure that it is more relevant to an individual's situation.

Published By Datamonitor
19 Dec 2012
Expert View
Expert View

Switching incentives now a hygiene factor

Switching bonuses and in-credit interest have become a hygiene factor for consumers. Providers that do not offer at least one of these perks will lose out in the battle for new and existing customers.

Published By Datamonitor
04 Apr 2014
Expert View
Expert View

Sweden exploring "Chip and Go" as banks remain doubtful over the prospects of contactless payments

The recent emergence of contactless technology has created global buzz, with both issuers and schemes heavily promoting it as the next step forward for the payments industry. But despite a E9.5bn opportunity for contactless payments in Sweden, Swedish banks and payment providers are skeptical of the need for contactless, and are exploring the possibility of Chip and Go payments as an alternative.

Published By Datamonitor
25 Apr 2012
Expert View
Expert View

Sustained decline in UK card fraud suggests that consumer education and new technologies are working

The UK Card Association has released its latest fraud figures, which show a significant drop in overall fraud for the second year running. This decline has been driven by a combination of new technologies such as chip and PIN and increased consumer awareness. However, new threats are likely to emerge over the coming years, particularly if vigilance declines.

Published By Datamonitor
10 Mar 2011
CommentWire
CommentWire

SUS: insurer launches innovative cover to cater to the needs of recessionary consumers

Salisbury Underwriting Services has announced the launch of a new insurance product aimed at employees fearful of losing their job and not being able to secure one of comparable pay. The product is likely to find particular favor among consumers that are worried about job security due to the recession, and feel that their financial situation will only worsen in the months ahead.

Published By Datamonitor
19 Aug 2009
Expert View
Expert View

Supermarkets' rise presents opportunities for insurers

Supermarkets are becoming serious players in financial services and thus offer opportunities to insurers. Supermarkets and insurers can partner to build on retailers' credit card and loyalty program successes to improve insurance offering features and price, based on retailers' rich customer data and insight.

Published By Datamonitor
14 May 2013
Expert View
Expert View

Square Cash trades security for convenience

Square's new email fund transfer service highlights the growing trend of mobile wallet providers looking to the P2P space to broaden their service functionalities. However, getting the balance right between convenience and security is crucial.

Published By Datamonitor
25 Oct 2013
Expert View
Expert View

Split strategies in the savings market

Consumers with small savings balances prize ease of access whereas consumers with large balances focus on interest rate. This requires banks to segment and market their savings proposition in terms of either rate or ease of access.

Published By Datamonitor
03 Apr 2013

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