Opinion on Financial Services

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Type Product title / description Pub Price
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Santander backs branches

In expanding it bricks and mortar presence, Santander is backing the branch to remain the primary source of new customer acquisitions despite the growth of digital channels.

Published By Datamonitor
23 Aug 2013
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Bank of America improves brand through ethical positioning

In successfully communicating its positioning as a charitable and ethical bank, Bank of America has improved its reputation among affluent consumers following the tribulations of the financial crisis.

Published By Datamonitor
22 Aug 2013
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BOQ should use error to build love

Making an error in banking is never something to celebrate, but it can be an opportunity to build reputations and relationships. Bank of Queensland (BOQ) recently announced that it will refund A$34.5m to customers after an internal review found it had charged incorrect rates and fees.

Published By Datamonitor
16 Aug 2013
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Challenger banks need to rethink acquisition strategies

The new UK switching rules will have little impact on customers' propensity to change bank accounts. Challenger banks will need to take an aggressive approach to acquiring customers and growing market share.

Published By Datamonitor
14 Aug 2013
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Greater responsibility for banks as staff hit the books

More banking staff are taking professional qualifications, meaning that if products are mis-sold, banks will be unreservedly responsible. Diligent checks and monitoring to ensure the training is put into action are essential.

Published By Datamonitor
09 Aug 2013
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First Direct rebrands to grow

First Direct's brand refresh will help it to expand its target market to include younger, digital-savvy consumers, and increase its market share.

Published By Datamonitor
07 Aug 2013
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Providers must reassure consumers over contactless

Concern over lost or stolen contactless payment cards can be a barrier to consumer uptake of the new payment format. Issuers and schemes must provide reassurance in order to drive demand for contactless payment use.

Published By Datamonitor
06 Aug 2013
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Mobile banking security concerns unsubstantiated

Customer education should be a priority for banks in Australia that are looking to grow low cost channels.

Published By Datamonitor
01 Aug 2013
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Seven-day switch poses little threat to the main banks

An advertising blitz is set to herald the introduction of seven-day account switching in September this year, but the Payments Council will have its work cut out to significantly increase the level of customer mobility.

Published By Datamonitor
23 Jul 2013
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Qantas pressured by card schemes to reduce surcharges

The leading card schemes have begun to pressure merchants to reduce high card usage charges. Qantas has reacted accordingly, and other companies are likely to follow its lead in the future.

Published By Datamonitor
17 Jul 2013

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