Two recent developments show how western energy utilities are increasingly turning their attention to the opportunities in central and eastern Europe. While shorter term market dynamics mean that these markets often remain challenging environments to operate in, their longer term development potential mean that gaining early mover advantage in central and eastern Europe is a judicious move.
Rapid network expansion and upstream muscle are the unstoppable forces pushing Lukoil to the fore of fuel retailing in central and eastern Europe (CEE). The firm is the key mover in the region, expanding its site presence by a remarkable 180% over the past three years. But selling petrol is not simply a numbers game: Lukoil is also successfully incorporating a strong shop proposition.
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