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CommentWire
CommentWire

BT: taking steps to sustainability but consumers remain unaware

In its 2010 sustainability report, BT reports impressive achievements in terms of the reduction of both carbon intensity and waste. However, Datamonitor research shows that awareness of these efforts among consumers is limited. BT must raise the profile of its sustainability programs if it is to influence consumer purchasing decisions based on green credentials.

Published By Datamonitor
10 Aug 2010

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