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Expert View
Expert View

Polarization in the sports goods market: opportunities lie at the premium end

Over the past five years we have seen the sports goods market become increasingly polarized. Serious sports enthusiasts are looking for specialist and professional products, while leisure shoppers want needs-based products at low prices. To grow in this market, retailers must decide who their target customers are, and ensure a strong point of differentiation to fight competition and drive sales.

Published By Datamonitor
22 Nov 2012

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