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European retail giant Metro Group has launched its multi-brand Payback loyalty card in Poland. The card will be accepted at Metro's hypermarket chain Real and BP service stations, as well as by other companies. The move is expected to be a success: the loyalty card is attractive to consumers and provides companies with additional insight not available from a single-brand loyalty scheme.
Online retailers in the UK are being investigated by the Office of Fair Trading for target pricing practices, the act of altering the price of goods according to users' online purchasing history. Regulation around the use of users' cookie data is either loose or non-existent, but retailers must use online customer data in an ethical manner to ensure continued customer brand loyalty.
Tesco is comfortably riding out the challenging trading conditions facing UK retailing, recording pre-tax profits of GBP2.95 billion for the 52 weeks to February 28. Although exposure to non-food and the impact of its Discounter brand have dented sales growth, the supermarket's international credentials and ability to diversify into new markets will see it continue to prove a formidable retailer.
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