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Expert View
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Unilever has conducted research into new ways in which to enhance the taste of its food. The study, published in the Elsevier Journal of Food Quality and Preference, looks at the relationship between appearance, texture, smell and taste, but its most far-reaching conclusion for CPG marketers is that background noise has an effect on perceived saltiness, sugariness and crunchiness of food.
Published By Datamonitor
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01 Oct 2010 |
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Expert View
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This month's rundown of the latest launches in the global drinks industry sees innovation in the coffee category continuing apace. In the UK, coffee has been given an aphrodisiac quality, while in Japan, instant coffee granules are being enhanced; both strategies will increase upscale potential. Meanwhile, functional benefits in drinks continue to evolve, from anti-aging to anti-foot fatigue.
Published By Datamonitor
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11 Oct 2010 |
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Expert View
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Taking the hassle out of buying and using eggs is a continuing theme for food producers, as demonstrated by this month's roundup of novel product launches in the food industry. Liquid egg white in a resealable carton and a bright yellow "unbreakable" egg box are the latest innovations, with both products highlighting the importance of customer convenience, and providing differentiation on shelf.
Published By Datamonitor
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14 Nov 2010 |
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Expert View
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As seen in this month's rundown of the latest innovative drinks launches, the single-use and shot formats continue to penetrate the market, with new products including a single-serve detox drink and a shot-type product designed to relieve the symptoms of cold and flu. Both highlight the popularity of functional products that can fit into consumers' increasingly mobile lifestyles.
Published By Datamonitor
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10 Dec 2010 |
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Expert View
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Snack products are getting an upmarket overhaul, as seen in this month's rundown of novel launches from the food industry. The latest innovations in savory beer snacks and popcorn products - featuring caviar and continental cheese flavors - illustrate how producers are seeking to lift pub and cinema snacks into more upmarket territory, positioning them as a sophisticated dining experience.
Published By Datamonitor
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10 Dec 2010 |
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CommentWire
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Global drinks giant Diageo is to increase its spending in the UK on social media campaigns for its Smirnoff brand over the next 12 months, highlighting the ever-growing importance that CPG manufacturers are placing on the medium. Social media is now a necessity for many CPG brands, as it acts not only as a broadcast medium but also helps to create buzz via two-way brand-consumer interaction.
Published By Datamonitor
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17 Jan 2011 |
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Dr Oetker has come out fighting after criticism from UK consumer watchdog Which? The watchdog branded its Chicago Town pizzas among the unhealthiest available, containing high levels of salt and saturated fat. However, Dr Oetker has chosen to defend its position, highlighting its taste credentials. It is an interesting response from the company given the current clamor for healthier foods.
Published By Datamonitor
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25 Jan 2011 |
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CommentWire
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AB InBev's forthcoming launch of Stella Artois Cidre and the acquisition of the Doom Bar real ale brand by Molson Coors, combined with falling on-trade beer sales in the UK, have highlighted the need for brewers to look to categories outside of lager for future growth. In addition, brewers should concentrate on developing their offering at the premium end of the alcoholic beverage market.
Published By Datamonitor
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07 Feb 2011 |
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Expert View
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New formulations are entering the snacking and functional food categories, aiming to entice consumers with unique taste experiences and health benefits. This month's summary of recent innovative food launches reveals jelly formula energy bars, satiety-enhancing snack bars, and fruit flavor tortilla chips as the latest means by which manufacturers are attempting to stand out from the competition.
Published By Datamonitor
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10 Feb 2011 |
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CommentWire
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The fast food delivery giant Domino's has announced a sales boost of 19.3% across its UK stores, with like-for-like sales up 11.3%. As a result, total sales are approaching the GBP500m mark. Going forward, Domino's expects its online sales operation to continue its strong performance, while the opening of 57 new stores around the country will increase its visible market presence.
Published By Datamonitor
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16 Feb 2011 |
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