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Expert View
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With energy drinks reaching saturation point in many mature European markets, manufacturers are considering ever more ingenious ways of attracting the attention of consumers. Among the products to feature in this month's rundown of innovative drinks launches is an energy drink with "balls," while another offering features two liquids that are only mixed together when the pack is opened.
Published By Datamonitor
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11 Aug 2011 |
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Attempts to increase the appeal of spirits among younger consumer age groups through dessert and candy flavor blends feature in this month's summary of novel drinks launches. Meanwhile, an innovative whisky introduction shows that coconut remains a flavor to watch in the spirits market, while cola is uncovering its functional side with an unusual fat-burning launch.
Published By Datamonitor
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18 Jul 2012 |
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Expert View
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A drink which claims that the path to beauty can be lined with indulgent treats headlines this month's roundup of novel launches from the drinks industry. Other products claiming to have health-enhancing benefits include a fat-burning coffee and a protein-enriched smoothie, showing the ongoing creativity of manufacturers in pairing product categories with functional benefits.
Published By Datamonitor
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18 May 2011 |
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Expert View
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Headlining this month's rundown of the latest product introductions in the drinks industry is a syrup that is hoping to give tea added flexibility. In other launches, the salt caramel flavor is branching out, a Spanish wine is taking the process of enology down to the molecular level, and vodka is innovating in the flavor and packaging stakes.
Published By Datamonitor
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12 Jul 2011 |
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Expert View
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The value of cube-shaped packaging formats is being explored by drinks manufacturers, as revealed in this month's roundup of innovative launches from the industry. Conventions are being challenged in plastic bottle packaging through a new square-shaped energy drink, while in hot drinks, cubes are the latest "3D" design of choice for teabags.
Published By Datamonitor
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16 Dec 2011 |
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Expert View
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Soft drinks makers are continually looking for ways to enhance their sales with products that target niche groups of society. This month's review of new product launches finds a beverage that is designed for pregnant women, targeting a niche that has previously had little attention from the soft drinks market.
Published By Datamonitor
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20 Feb 2009 |
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Expert View
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This month's rundown of the latest launches in the global drinks industry sees innovation in the coffee category continuing apace. In the UK, coffee has been given an aphrodisiac quality, while in Japan, instant coffee granules are being enhanced; both strategies will increase upscale potential. Meanwhile, functional benefits in drinks continue to evolve, from anti-aging to anti-foot fatigue.
Published By Datamonitor
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11 Oct 2010 |
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Expert View
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As seen in this month's rundown of the latest innovative drinks launches, the single-use and shot formats continue to penetrate the market, with new products including a single-serve detox drink and a shot-type product designed to relieve the symptoms of cold and flu. Both highlight the popularity of functional products that can fit into consumers' increasingly mobile lifestyles.
Published By Datamonitor
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10 Dec 2010 |
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Expert View
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This month's new drinks review finds a range of innovative alcohol and soft drink launches, ranging from an alcohol-free whisky and a bean-flavored cola to an energizing mulled wine. These new products highlight that there is plenty of inspiration in the market to help generate growth.
Published By Datamonitor
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05 Jan 2010 |
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Expert View
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In this month's new drinks review, various alcoholic drinks that contain healthy ingredients have hit the market. These include an acai flavored vodka and an olive flavored gin. This focus shows the industry's aims to piggyback onto the health foods market with its own interpretations, but it remains to be seen if consumers will take a liking to this development.
Published By Datamonitor
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13 Apr 2010 |
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