Latest Intelligence on Consumer Insights in United Kingdom

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Type Product title / description Pub Price
CommentWire
CommentWire

Britvic: tweenagers prove elusive

Britvic's recently launched Freekee Soda soft drink faces a make or break summer period. With faltering sales three months into launch, Britvic is realizing the difficulties of appealing to young consumers. Despite their growing purchasing power, tweenagers are a difficult consumer group to crack.

Published By Datamonitor
01 Jul 2003
CommentWire
CommentWire

Proctor & Gamble: sunny delight not so hot

Proctor & Gamble [PG] has put its drinks brands Sunny Delight and Punica up for auction. The decision to sell Sunny Delight in particular marks a realization that recent negative publicity and changing consumer trends have affected the future revenue prospects of the brands.<BR />

Published By Datamonitor
18 Jul 2003
CommentWire
CommentWire

Anheuser-Busch: going light

With the UK launch of Michelob Ultra, Anheuser-Busch [BUD] is revisiting old ground. The move comes just two years after the brewer pulled Bud lite, a similar low calorie beer alternative. Although consumer health concerns have risen since then, success for the new variant depends on effective communication and deciphering the extent to which UK consumer attitudes to beer are changing.

Published By Datamonitor
06 Aug 2003
CommentWire
CommentWire

Healthy food: packed lunch potential for CPG companies

A new report from the Food Standards Agency shows that children's packed lunches are high in fat, salt and sugars - worse in fact than school meals. Food companies can profit from the concern this causes by creating ranges of healthy, fun meals which parents and children will both find attractive.

Published By Datamonitor
08 Sep 2003
CommentWire
CommentWire

Thresher Group: Blockbuster competition

Thresher Group is looking to become a one-stop shop for all that a consumer could want for a good night in. Alongside its alcoholic drinks range it is planning to offer indulgent meals as well as movies to rent. This move highlights a trend towards offering an occasion-specific proposition and the lucrative potential of targeting 'staying in'.

Published By Datamonitor
23 Sep 2003
CommentWire
CommentWire

Coffee Republic: drink up please

Troubled drinks chain Coffee Republic is scrapping the 'Friends' look, removing its sofas and changing its store design to a New York deli format. The tactic is highly appropriate given the current barrage of undifferentiated coffee shops, coupled with inner city lifestyles that are growing ever more conducive to fast casual food and drink venues.

Published By Datamonitor
30 Sep 2003
Expert View
Expert View

Increase in eating on-the-go jeopardizes health

Eating healthily can seem difficult under any circumstances, but with the current rise of on-the-go food and drink consumption it is getting even more challenging. Datamonitor's Dominik Nosalik argues that UK consumers are being held back by the limited availability of healthy products and a reluctance to pay more for those that are available...

Published By Datamonitor
19 Nov 2003
CommentWire
CommentWire

GM foods: give it time

After a five year long moratorium on growing and commercializing GM foods, the EU has authorized the entry of a GM product onto the market. European consumers are still unconvinced, and the biotechnology companies behind the products fear the public may reject them. However consumers may learn to accept GM, first in nutraceuticals, and then in mainstream foods.

Published By Datamonitor
02 Dec 2003
CommentWire
CommentWire

Safeway: low carb labeling

Although the Atkins diet has won great popularity among consumers, few moves have been made by the food industry to cash in on this. Now UK supermarket Safeway [SFW.L] is to produce more emphatic in-store labeling for its low-carbohydrate products, potentially sparking a wave of diet-related marketing.

Published By Datamonitor
11 Dec 2003
CommentWire
CommentWire

Whole Foods Market: going organic in the UK

As a specialist retailer of natural and organic products Whole Foods Market [WFMI] is aiming to bring greater integrity and trust to the UK natural food market. However, busy consumers may still choose the convenience of the supermarket ahead of niche retailers when it comes to buying organic.

Published By Datamonitor
20 Jan 2004

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