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CommentWire
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Brazilian company Sunlover has launched a beauty drink which is said to improve the drinker's skin and tan. The product is the latest in a line of nutricosmetic food and drink launches to hit the market. However, Nestle's recent decision to remove its nutraceutical brand, Glowelle, from sale, perhaps suggests that these products still have some way to go to achieve consumer acceptance.
Published By Datamonitor
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05 Jul 2011 |
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Expert View
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This month's rundown of the latest novel launches in the drinks industry looks at a proliferation of new plant-based functional drinks. A new antioxidant drink is seeking to persuade consumers of the powers of the cacao fruit, while dark chocolate and coconut water combine in a new "marriage" of functional ingredients, and plant stem cells cross over from the personal care industry to beverages.
Published By Datamonitor
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08 Jun 2011 |
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Expert View
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Much criticized for their low nutritional value, lunch snacks for kids could be finding their feet as a healthier proposition with innovative vegetable-related launches arriving on the market. Other products to feature in this month's roundup of interesting food launches are novel crispbreads and new formulations in the ice cream category.
Published By Datamonitor
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08 Jun 2011 |
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CommentWire
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Tetra Pak, the Swedish packaging company that pioneered the development of rectangular cartons for ambient dairy and juice products, has introduced Tetra Evero Aseptic. Claimed to be the world's first aseptic carton bottle to be used for white milk, the new product combines the handling and pouring qualities of a bottle with the environmental and cost advantages of a carton to challenge plastic.
Published By Datamonitor
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03 Jun 2011 |
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CommentWire
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Gu has announced a UK relaunch of the brand so as to enhance its appeal among consumers who have not yet tried its products and make the brand more relevant to everyday eating occasions. The relaunch by Gu highlights that even lucrative brands cannot rely on past success to sustain future momentum, and instead must continue to evolve in order to stay "on-trend."
Published By Datamonitor
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24 May 2011 |
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Expert View
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Japan continues to innovate in the insecticide category, as shown by the two products which lead this month's summary of the latest novel launches from the household goods industry. Another notable launch sees a potential shakeup in laundry detergent packaging, with one producer looking beyond conventional plastic bottles to more eco-friendly alternatives.
Published By Datamonitor
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19 May 2011 |
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Expert View
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A drink which claims that the path to beauty can be lined with indulgent treats headlines this month's roundup of novel launches from the drinks industry. Other products claiming to have health-enhancing benefits include a fat-burning coffee and a protein-enriched smoothie, showing the ongoing creativity of manufacturers in pairing product categories with functional benefits.
Published By Datamonitor
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18 May 2011 |
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Expert View
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The expansion of nuts and cereals into a variety of dairy and dairy-alternative categories has stepped up this month with the launch of a cultured almond milk, a non-dairy milk based on an "ancient grain," and the use of rice flour in a yogurt to create a unique texture. Meanwhile, packaging continues to be used to creative effect in the confectionery sector.
Published By Datamonitor
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18 May 2011 |
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CommentWire
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Consumer demand for "new and improved" in every product is causing many food and drink companies to offer more appealing product packages. Tapping into this trend, Ella's Kitchen is launching a new package design. While innovation and creativity are important purchase drivers, the emotional connection that consumers have with the original package of a product must not be underestimated.
Published By Datamonitor
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17 May 2011 |
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CommentWire
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The Belgian beer brand has unveiled its new advert - called "Le Apart-O-Matic" and directed by Hollywood legend Wes Anderson - to audiences in the UK. By continuing its now-hallmark theme of depicting sophisticated European characters from the 1960s, Stella is sending the message that its lager is for classy, tasteful consumers, helping to disconnect it from the negative image of alcohol.
Published By Datamonitor
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16 May 2011 |
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