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Expert View
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Asda has appointed a managing director for its Asda Living unit. For three years Asda has talked of grand plans for its Living format, but has so far opened only 10 stores. While there remain obstacles ahead, the retailer's appointment of an MD for the business unit is a positive move and takes Asda a step further to realizing its ambition for a 300-store estate.
Published By Datamonitor
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18 Jul 2007 |
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Expert View
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Asda is planning to open a new chain of hundreds of small local discount stores across the UK. While the move is an important strategic shift for the largely out-of-town retailer, as well as a timely one, the scale of this challenge should not be underestimated even for a retailer with Asda's track record and resources.
Published By Datamonitor
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12 Dec 2005 |
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Expert View
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Following flagging like-for-like sales, Asda has announced the re-launch of its mid-tier own-brand offer under the Asda Chosen By You name, including 500 new and 1,000 reformulated products. Verdict believes that the grocer's initiative will help it appeal to those consumers looking to trade up, and will provide a solid foundation from which it can improve perceptions of its proposition's quality.
Published By Datamonitor
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22 Sep 2010 |
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CommentWire
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Depot-based fulfillment is no longer generally considered a good model in online grocery retailing. Store picking is viewed as more cost-effective. But Asda's announcement is not a sign of failure. The company only invested GBP4 million in the depots, and is now in a position to put up a serious challenge to Tesco with its revamped eCommerce operation.
Published By Datamonitor
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07 Jan 2002 |
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CommentWire
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Asda's decision to sell life insurance is a bold attempt to catch up with rival chains, which have stolen a march on it in the sale of financial products. The strategy could also prove beneficial for life providers, who will see it as a means of broadening their customer base.
Published By Datamonitor
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29 Oct 2003 |
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CommentWire
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Asda is set to embark on another round of price-cutting in 2006 as chief executive Andy Bond looks to win back business from rivals and increase the company's market share. However, the Wal-Mart owned retailer will need to be creative and focus on rolling out the right new formats if it is to overtake Tesco.
Published By Datamonitor
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14 Dec 2005 |
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CommentWire
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Asda has launched a new budget fashion range, George 'Must Haves', which includes about 15 items of men's and women's fashions as well as a smaller childrenswear offer. The range is intended to be the cheapest fashion on the market, enabling the supermarket to compete with budget retailers such as Primark.
Published By Datamonitor
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04 Apr 2006 |
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CommentWire
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Asda's GBP778 million acquisition of Netto's UK chain has the potential to provide an essential boost to the supermarket, which has shown the weakest performance of the Big Four grocers in 2010 thus far. In particular, this acquisition will help Asda to significantly expand its portfolio of smaller stores in an effort to exploit the rapidly growing convenience market.
Published By Datamonitor
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02 Jun 2010 |
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CommentWire
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Asda has had a good 2007 to date, at least matching rivals Tesco and Sainsbury in terms of sales growth. Total growth in the 'mid single digits' has been driven by like-for-like growth, as well as new space. While we view its performance positively, Asda must increase its efforts further in order to continue to prosper.
Published By Datamonitor
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14 Nov 2007 |
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CommentWire
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The European court ruled in Asda's favor against the Italian Parma ham industry: Asda can continue to refer to its prosciuttio as 'Parma ham' even though it is sliced in the UK. The victory is good news for Asda. But more interestingly, the fact that the case ever reached court highlights supermarkets' power to dictate terms to their wholesalers and farmers.
Published By Datamonitor
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25 Apr 2002 |
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