Latest Intelligence on Glass Containers and Packaging in United Kingdom

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Type Product title / description Pub Price
CommentWire
CommentWire

Ella's Kitchen: increasing product shelf impact with new package design

Consumer demand for "new and improved" in every product is causing many food and drink companies to offer more appealing product packages. Tapping into this trend, Ella's Kitchen is launching a new package design. While innovation and creativity are important purchase drivers, the emotional connection that consumers have with the original package of a product must not be underestimated.

Published By Datamonitor
17 May 2011

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