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Expert View
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The emergence of QR codes in line with growing consumer take-up of smartphone technology is offering diverse marketing and branding opportunities to consumer goods companies, as evidenced by the sparkling wine launch that headlines this month's rundown of drinks innovations. Meanwhile, new flavors are emerging in the gin segment and novel formats are being explored for liqueurs and bottled water.
Published By Datamonitor
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14 May 2012 |
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Expert View
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An attempt to reposition fruit juice as a truly natural, healthy product heads up this month's rundown of the latest novel launches in the drinks market, with a beverage that seeks to capture the nutritional benefits of whole fruit. Also featured are several unique flavor combinations and new packaging developments that suggest the sector is keener than ever to innovate.
Published By Datamonitor
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12 Jan 2011 |
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Expert View
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This month's new drinks review finds a range of innovative alcohol and soft drink launches, ranging from an alcohol-free whisky and a bean-flavored cola to an energizing mulled wine. These new products highlight that there is plenty of inspiration in the market to help generate growth.
Published By Datamonitor
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05 Jan 2010 |
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Expert View
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This month's roundup of new drinks products finds that manufacturers are becoming more innovative with packaging. In particular, a new spirit has emerged that is presented in a spray bottle and has the appearance of a high-end perfume. The user is instructed to spray the spirit into their mouth, offering a whole new way of enjoying a tipple.
Published By Datamonitor
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22 Sep 2009 |
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CommentWire
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Last year, Nestle's steady-as-a-rock approach produced a strong set of full-year results. This year, as it unveils another set of impressive results, it seems its real strength is its consistency. With more of the same due for 2003, there will be no let up for those chasing the global leader.
Published By Datamonitor
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28 Feb 2003 |
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CommentWire
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Dotcoms might still capture the global headlines, but the real story of eBusiness transformation is among old-school players. Multinationals such as Nestle are striving to transform themselves into New Economy players - and succeeding.
Published By Datamonitor
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01 Mar 2002 |
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