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Type Product title / description Pub Price
CommentWire
CommentWire

Coca-Cola: vanilla set to hit Europe

Following a triumphant product launch in the US, Coca-Cola is preparing for a European roll-out. The soft drink giant is quietly confident that Vanilla Coke will strengthen its European growth. However, cultural differences as well as the movement away from all sodas remain significant obstacles in the European marketplace.

Published By Datamonitor
01 Nov 2002
CommentWire
CommentWire

Cialis: standing ovation for new launch

The launch of Viagra, the world's first treatment for impotency and erectile dysfunction, was an instant success. Now, Lilly ICOS has officially launched Cialis, Viagra's first direct competition, and there is more on the way. In a growing market, Cialis' advantages over Viagra mean that it could reach blockbuster status.

Published By Datamonitor
05 Feb 2003

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