Latest Intelligence on Consumer Need States in Spain

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Type Product title / description Pub Price
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New drinks review: Amazonian 'superherb' hits the market

The Amazon continues to be a source of new functional 'super' ingredients, as demonstrated by the recent launch of a tea made from the high caffeine, medicinal plant guayusa. Guayusa is just the latest in a line of Amazonian plants, from goji to guarana and acai, which are being appropriated by manufacturers to give their products an edge in the exotic and nutritional stakes.

Published By Datamonitor
03 Aug 2010
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New drinks review: balls get energy drinks rolling

With energy drinks reaching saturation point in many mature European markets, manufacturers are considering ever more ingenious ways of attracting the attention of consumers. Among the products to feature in this month's rundown of innovative drinks launches is an energy drink with "balls," while another offering features two liquids that are only mixed together when the pack is opened.

Published By Datamonitor
11 Aug 2011
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New drinks review: canned drinks go healthy with vegetable innovations

Unusual vegetable-based drinks are the highlight of this month's roundup of innovative product launches from the drinks industry, as canned tomato and zucchini drinks hit the shelves. In other news, drinking chocolate is a focus of innovation, with two novel formulations, while concerns about pack security and hygiene have extended to energy drinks with the launch of a new lidded can design.

Published By Datamonitor
14 Jun 2012
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New drinks review: coffee gets a makeover as a relaxation aid

This month's new drinks review finds that market players are getting ever more experimental in their attempts to give their products stand-out appeal, with recent launches including a relaxation coffee, a family made private label lemonade, and a bottled water with an attached straw. This shows that the downturn is not inhibiting innovation but actively encouraging it.

Published By Datamonitor
01 Mar 2010
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New drinks review: concentration is the key for tea

Headlining this month's rundown of the latest product introductions in the drinks industry is a syrup that is hoping to give tea added flexibility. In other launches, the salt caramel flavor is branching out, a Spanish wine is taking the process of enology down to the molecular level, and vodka is innovating in the flavor and packaging stakes.

Published By Datamonitor
12 Jul 2011
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New drinks review: energy drinks toast their popularity

In this month's rundown of the latest innovations from the drinks industry, energy drinks are once again venturing into new territory, this time forging an unlikely alliance with champagne in a recent launch in Germany. Meanwhile, a drink powder that claims to be able to absorb alcohol has hit shelves, while bag-in-boxes are looking to the world of high fashion to reinforce upscale positioning.

Published By Datamonitor
12 Sep 2012
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New drinks review: fruit and floral flavors vie for attention

This month's roundup of new product launches shows that superfruits are continuing their march into health drinks, with the acai fruit making particular inroads into the category. Flower extracts have also gained popularity, with hibiscus and lavender flavors being reported. Meanwhile, an emerging sector appears to be aphrodisiac drinks, with a pheromone drink recently reaching the market.

Published By Datamonitor
18 Dec 2008
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New drinks review: juices get roughage treatment

An attempt to reposition fruit juice as a truly natural, healthy product heads up this month's rundown of the latest novel launches in the drinks market, with a beverage that seeks to capture the nutritional benefits of whole fruit. Also featured are several unique flavor combinations and new packaging developments that suggest the sector is keener than ever to innovate.

Published By Datamonitor
12 Jan 2011
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New drinks review: liqueurs present a healthier front

In this month's new drinks review, various alcoholic drinks that contain healthy ingredients have hit the market. These include an acai flavored vodka and an olive flavored gin. This focus shows the industry's aims to piggyback onto the health foods market with its own interpretations, but it remains to be seen if consumers will take a liking to this development.

Published By Datamonitor
13 Apr 2010
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New drinks review: QR branding sees wine embrace the smartphone era

The emergence of QR codes in line with growing consumer take-up of smartphone technology is offering diverse marketing and branding opportunities to consumer goods companies, as evidenced by the sparkling wine launch that headlines this month's rundown of drinks innovations. Meanwhile, new flavors are emerging in the gin segment and novel formats are being explored for liqueurs and bottled water.

Published By Datamonitor
14 May 2012

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