This month's look at the latest innovative product launches from the household goods industry sees environmental issues at the fore. Products including carbon neutral batteries and oxo-degradable bin liners show the continuing importance of sustainable, non-damaging materials and production methods in reaching environmentally aware consumers.
In this month's look at the latest novel products debuting in the household goods industry, fabric softeners are the focus of innovation, with unusual fragrance combinations featuring in two launches in the UK. Meanwhile, launches in the household paper category include a crossover between facial tissues and face cloths and a unique chocolate-scented product.
The trend for air fresheners to be decorative as well as functional has taken another leap, as outlined in this month's rundown of innovative household products. Two new launches are making use of marble diffusers and jewelry bag designs, as air fresheners explore their potential as a luxury item. In other news, alternative materials are continuing their march in the household paper category.
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