Alcohol marketing: showing Iberian spirit

Alcohol advertising in Spain will soon be regulated by rules that vary according to the drinks' alcoholic content. The new regulations will limit the promotion of drinks with more than 20% alcohol through sponsorship, benefiting brewers and winemakers at distillers' expense. Spain is a major beer and wine producer, while much of its spirits production is imported.

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Bottled water: thirsty Italians drink 54 liters each on-the-go

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Cadbury Schweppes: adding fizz in Spain

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Camper: fashionable statement

Shoe brand Camper is currently unveiling an innovative new environmentally friendly organic restaurant in Barcelona. The concept highlights the growing scope for the inclusion of healthy eating options in foodservice. This particular venture should benefit from the synergies between the Camper brand and the organic and ethical lifestyle.

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Caprabo: supermarket chain well positioned to face downturn

Caprabo has revealed stagnant sales for 2007. However, in the midst of downturn in Spain, the company's focus has shifted to the future: it is integrating more and more into parent company Eroski, and stores are being re-branded under the Eroski banner.

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Diageo: abandoning house(s)

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Diet products fattening revenues, but not trimming waistlines

Despite the fact that UK consumers will increase their spending on diet products to reach GBP86 per person per year by 2009, the British waistline is getting bigger, according to a new report from independent market analyst Datamonitor. Consumer Markets analyst, and author of the study, John Band explains...

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Diet soft drinks: Spanish market to grow 6.2%

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Drinks: the Spanish and Italians drink out the most

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Empty Nesters: disposable income lower in southern Europe

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