The trend for air fresheners to be decorative as well as functional has taken another leap, as outlined in this month's rundown of innovative household products. Two new launches are making use of marble diffusers and jewelry bag designs, as air fresheners explore their potential as a luxury item. In other news, alternative materials are continuing their march in the household paper category.
Aligning environmentally friendly packaging with an ecological product formula, one French manufacturer is hoping to stand out in the laundry detergent category, as reported in this month's summary of household goods innovations. Meanwhile, reed diffusers have been taken to a new, more decorative level, and fragrancing microcapsules have emerged in the floor cleaners segment.
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