An antibacterial additive for laundry detergent and a cleaning solution for electronic gadgets are the picks of this month's novel launches in the household goods industry. Both products play on aspects of modern consumer lifestyles, with one tapping into current preoccupations with the threat of contagious diseases, and the other underlining the proliferation of electronic devices in households.
The waste associated with toilet tissue packaging continues to preoccupy the thoughts of manufacturers, as evidenced by a new launch which allows consumers to dispose of the toilet roll core without needing to leave the bathroom. Odor is another theme in this month's rundown of novel household goods industry launches, with insect-repelling garbage bags and a tablet odor eliminator hitting shelves.
An air freshener propelled only by "fresh air" heads this month's rundown of the latest novel launches from the household goods industry. In other news, detergent and skincare brands have partnered in an unusual alliance, while the line between napkins and household paper towels has been blurred through an interesting new launch.
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