Latest Intelligence on Consumer Insights in Belgium

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Type Product title / description Pub Price
ResearchWire
ResearchWire

PLA Innovation of the Week: self-heating soup

Published By Datamonitor
21 May 2012
CommentWire
CommentWire

PepsiCo/Sara Lee/Stacy's: a healthy acquisition strategy

PepsiCo's latest snack acquisitions signal the company's aim to gain strong branded positions in underrepresented markets and boost its product portfolio within the increasingly important healthy convenience food sector. The strategy also highlights PepsiCo's awareness of the threat posed to its core snacking brands by their perceived unhealthy image.

Published By Datamonitor
23 Nov 2005
Expert View
Expert View

New household products review: microbiology inspires new drain solution

In this month's rundown of the latest innovations from the household goods industry, microorganisms are being promoted as a natural solution to drain clogs and odors. Meanwhile, the "cageless" rim block category is being expanded, with a new launch focusing on decorative as well as deodorizing benefits, and in detergents frozen desserts have inspired new indulgent fragrances.

Published By Datamonitor
16 Dec 2011
Expert View
Expert View

New food review: yogurt to outmuscle the competition

The constant search for the new 'breakthrough' functional ingredient shows little sign of abating, and this month's roundup of novel food launches highlights two such ingredients looking to make headway in the food industry. In yogurts, a new ingredient is promising to lower body fat and increase muscle, while in the food mixes category a new "super vegetable" is staking its claim.

Published By Datamonitor
05 May 2010
Expert View
Expert View

New food review: taking a closer look at the humble egg

Manufacturers are developing ever more innovative ways to encourage consumers to eat healthily, as demonstrated by a scan of recent product launches featuring on the Productscan database. These include an egg which is designed to aid eye health and an olive oil which is said to have cholesterol-lowering properties. Maintaining a healthy diet could therefore become an easier affair in the future.

Published By Datamonitor
27 Sep 2007
Expert View
Expert View

New food review: nutritionally enhanced broccoli emerges as new "super superfood"

The race to develop ever more nutritionally beneficial foods has gathered pace, as revealed in this month's summary of the latest food industry launches, with the launch of a new broccoli enhanced with cancer-fighting agents. Meanwhile, the egg category could be, quite literally, set for a shakeup, with the launch of an innovative aerosol format.

Published By Datamonitor
01 Mar 2012
Expert View
Expert View

New food review: guilt-free indulgence products are the order of the day

Many consumers are looking to enhance the healthiness of their diets, but are unwilling to sacrifice sensory benefits in order to achieve this. Various manufacturers have focused on addressing this demand with new products, with recent launches including an acai variety of chocolate pudding and hamburger-flavored sunflower seeds. This focus is expected to continue to gain momentum in the future.

Published By Datamonitor
13 Apr 2010
Expert View
Expert View

New food review: glitter and gold add sparkle to gum and jam

Glitter effects are being increasingly used by manufacturers, as seen in this month's round-up of novel food introductions, with recent innovations including gum coated in "beaten silver" and jam featuring edible gold. Soup, meanwhile, has borrowed an idea from hot drinks with the launch of a self-heating pouch, while economy branding has taken an irreverent turn with the launch of "crisis chips."

Published By Datamonitor
14 Jun 2012
Expert View
Expert View

New food review: flowers inspire chocolate creations

This month's run down of novel new food launches reveals that chocolate producers are looking for new ways to take the guilt out of chocolate consumption, whether through touting medicinal benefits or investing in eco-friendly packaging. Meanwhile, 'plantable' paper bags and floral flavor combinations show that 'flower power' continues to be a key inspiration to innovators in the chocolate space.

Published By Datamonitor
01 Jun 2010
Expert View
Expert View

New drinks review: QR branding sees wine embrace the smartphone era

The emergence of QR codes in line with growing consumer take-up of smartphone technology is offering diverse marketing and branding opportunities to consumer goods companies, as evidenced by the sparkling wine launch that headlines this month's rundown of drinks innovations. Meanwhile, new flavors are emerging in the gin segment and novel formats are being explored for liqueurs and bottled water.

Published By Datamonitor
14 May 2012

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