Latest Intelligence on Energy and Utilities in Austria

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CommentWire
CommentWire

Aldi: discounter looks set to challenge major players with new European fuel retailing venture

Aldi has entered the fuel retailing market by opening three service stations in the Austrian town of Salzburg, offering heavily discounted fuel. With such a strong brand image and efficient business model, Aldi is likely to extend its petrol retailing presence across Austria and Europe, and may soon pose a challenge to the more established industry players.

Published By Datamonitor
07 Jul 2009

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