Latest Intelligence on Consumer Insights in Turkey

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Type Product title / description Pub Price
Expert View
Expert View

New drinks review: relaxation drinks shoot into market

Manufacturers have begun to exploit the phenomenal growth of the energy drinks market by introducing products designed to have the opposite effect and relax the user. Recent launches include an AM and PM relaxing shot and a 'Chillaxation' carbonate that contains some unusual relaxation ingredients. Such products could find a market with consumers under pressure in today's stressful world.

Published By Datamonitor
20 Oct 2009
Expert View
Expert View

New drinks review: hoping alcohol-free whisky can raise consumers' spirits

This month's new drinks review finds a range of innovative alcohol and soft drink launches, ranging from an alcohol-free whisky and a bean-flavored cola to an energizing mulled wine. These new products highlight that there is plenty of inspiration in the market to help generate growth.

Published By Datamonitor
05 Jan 2010

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