Manufacturers have begun to exploit the phenomenal growth of the energy drinks market by introducing products designed to have the opposite effect and relax the user. Recent launches include an AM and PM relaxing shot and a 'Chillaxation' carbonate that contains some unusual relaxation ingredients. Such products could find a market with consumers under pressure in today's stressful world.
This month's new drinks review finds a range of innovative alcohol and soft drink launches, ranging from an alcohol-free whisky and a bean-flavored cola to an energizing mulled wine. These new products highlight that there is plenty of inspiration in the market to help generate growth.
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