With energy drinks reaching saturation point in many mature European markets, manufacturers are considering ever more ingenious ways of attracting the attention of consumers. Among the products to feature in this month's rundown of innovative drinks launches is an energy drink with "balls," while another offering features two liquids that are only mixed together when the pack is opened.
Attempts to increase the appeal of spirits among younger consumer age groups through dessert and candy flavor blends feature in this month's summary of novel drinks launches. Meanwhile, an innovative whisky introduction shows that coconut remains a flavor to watch in the spirits market, while cola is uncovering its functional side with an unusual fat-burning launch.
This month's look at product innovation in the food industry notes that ethical claims are becoming more influential in the dairy market, as consumers pay more attention to the welfare issues associated with the production of eggs and milk. In other news, unusual savory flavor blends are being favored for snack products, while chilled soup is looking to boost its value as a freshly cooked meal.
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