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Type Product title / description Pub Price
CommentWire
CommentWire

Nestle/Delta: freezing out European rivals

Although Nestle's acquisition of Delta Ice Cream comes at a relatively high price, it makes strategic sense. Through small, bolt-on acquisitions such as this, Nestle is successfully trading up to a more premium portfolio and securing a foothold in growth markets such as Romania. The buy will also bolster Nestle's position in the global ice cream market and see it gain ground on archrival Unilever.

Published By Datamonitor
19 Dec 2005

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