European retail giant Metro Group has launched its multi-brand Payback loyalty card in Poland. The card will be accepted at Metro's hypermarket chain Real and BP service stations, as well as by other companies. The move is expected to be a success: the loyalty card is attractive to consumers and provides companies with additional insight not available from a single-brand loyalty scheme.
Polish oil giant PKN Orlen is beginning to flex its muscles on the eastern European service station market. Most recently, it has been reported that the company is seeking to purchase the Esso petrol network in the Czech Republic from ExxonMobil. However, PKN Orlen's plans are likely to clash with those of Lukoil, which has also been expanding aggressively in this region.
Leading Russian oil producer Lukoil has entered into talks with ConocoPhillips to acquire some 380 filling stations under the Jet brand. This move illustrates the fact that, while the US giant begins a huge divesture program to fund upstream investments, Lukoil is heading downstream with a vengeance.
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