In this month's roundup of novel drinks industry launches, the personalization trend once again takes center stage with the introduction of a new powdered drink that allows consumers to blend individual flavors according to their own taste. In packaging news, novelty musical Christmas tins have arrived for the tea category, while butterscotch flavor "beer" for children is also hitting the shelves.
This month's selection of innovative new drinks products sees the launch of a variety of novel alcoholic beverages, including a wine in a pouch and beer that is designed to complement challenging food combinations. This shows the original ways in which manufacturers are attempting to gain an edge over the competition.
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