A new "water enhancer" that can be used to turn any conventional beverage into an energy drink is the innovation that headlines this month's rundown of novel launches from the drinks industry. Other developments to feature include a selection of innovative flavors for the dairy drink market, and a surprising melding of alcoholic drinks and cupcakes.
In this month's roundup of novel drinks industry launches, the personalization trend once again takes center stage with the introduction of a new powdered drink that allows consumers to blend individual flavors according to their own taste. In packaging news, novelty musical Christmas tins have arrived for the tea category, while butterscotch flavor "beer" for children is also hitting the shelves.
The major attraction is Hartwall's 50% share of Russia's leading brewer BBH. S&N has been relatively weak in high-growth emerging markets, but its recent acquisitions including Hartwall are changing the situation. As a result, the rumored three-way merger between S&N, SAB and Miller is looking increasingly unlikely.
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