The constant search for the new 'breakthrough' functional ingredient shows little sign of abating, and this month's roundup of novel food launches highlights two such ingredients looking to make headway in the food industry. In yogurts, a new ingredient is promising to lower body fat and increase muscle, while in the food mixes category a new "super vegetable" is staking its claim.
In this month's review of beverage launches, the innovation potential of bottled water is being explored by drinks manufacturers. A striking "divided" bottle with separate compartments for water and flavoring has been launched in Russia, while concentrate powders have been reimagined as an on-the-go item, and spring water designed specifically for making baby food has hit shelves in Europe.
Edit my basket
© Datamonitor 2014. All rights reserved
Terms & Conditions