With the surge in real ale and the greater desire of consumers to know more about the provenance and production of their food and drink, home-brewing is a growing pastime in the UK. Ingredient manufacturers, such as those of gluten-free brewing yeast, can capitalize on this trend by marketing their products directly to these consumers through more mainstream channels.
Comax Flavors hopes to expand in the flavor ingredients market with the launch of Comax's Sodium-Masking Flavors. A key selling point of the new ingredient is that it helps to mask the unintended salty taste in sports beverages. In products such as these where sodium is a winning addition but an overly salty taste is undesirable, masking ingredients are a welcome innovation.
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