Latest Intelligence on Healthy Products in Europe

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Type Product title / description Pub Price
CommentWire
CommentWire

EU food claims: now 100% accurate

The EU has announced proposals to ensure that all product claims are backed by fact and do not mislead consumers. This has alarmed manufacturers and advertisers, who believe they may no longer being able to provide the information they want. However, despite their protests, the EU will stick to its guns to continue its mission of targeting growing obesity rates.

Published By Datamonitor
22 Jul 2003
CommentWire
CommentWire

Anheuser-Busch: going light

With the UK launch of Michelob Ultra, Anheuser-Busch [BUD] is revisiting old ground. The move comes just two years after the brewer pulled Bud lite, a similar low calorie beer alternative. Although consumer health concerns have risen since then, success for the new variant depends on effective communication and deciphering the extent to which UK consumer attitudes to beer are changing.

Published By Datamonitor
06 Aug 2003
CommentWire
CommentWire

Healthy food: packed lunch potential for CPG companies

A new report from the Food Standards Agency shows that children's packed lunches are high in fat, salt and sugars - worse in fact than school meals. Food companies can profit from the concern this causes by creating ranges of healthy, fun meals which parents and children will both find attractive.

Published By Datamonitor
08 Sep 2003
CommentWire
CommentWire

Healthy foods: meat-reducers on the rise

Recent findings show that the British consumer is becoming less wary of meat than in recent years. However, the number of 'meat-reducers' - people including more vegetarian meals into their diet - continues to grow. Marketing to meat-reducers means highlighting a range of positive benefits, particularly health and taste, to convince them to buy the product.

Published By Datamonitor
25 Sep 2003
CommentWire
CommentWire

Whole Foods Market: organic prices remain a barrier

The comparatively high price of organics has been shown to be a stumbling block to market growth. Given that the higher prices typically reflect the true costs of production, manufacturers and retailers worldwide need to place more emphasis on consumer education and price justification.

Published By Datamonitor
16 Oct 2003
Expert View
Expert View

Increase in eating on-the-go jeopardizes health

Eating healthily can seem difficult under any circumstances, but with the current rise of on-the-go food and drink consumption it is getting even more challenging. Datamonitor's Dominik Nosalik argues that UK consumers are being held back by the limited availability of healthy products and a reluctance to pay more for those that are available...

Published By Datamonitor
19 Nov 2003
CommentWire
CommentWire

Functional food & drink: consumers become amateur physicians

The UK is a real growth market for functional food and drinks. But if they are going to become true lifestyle products, they must offer more to consumers. As well as definite health benefits, functional food and drinks must meet consumers' two other main criteria - they must taste good and be convenient to include in the daily routine.

Published By Datamonitor
29 Dec 2003
CommentWire
CommentWire

Whole Foods Market: going organic in the UK

As a specialist retailer of natural and organic products Whole Foods Market [WFMI] is aiming to bring greater integrity and trust to the UK natural food market. However, busy consumers may still choose the convenience of the supermarket ahead of niche retailers when it comes to buying organic.

Published By Datamonitor
20 Jan 2004
CommentWire
CommentWire

Tesco: trim trolleys

Tesco's {TSCO.L] new Trim Trolley allows consumers to exercise while they shop by offering differing resistance when pushing and counting the calories they burn as they go round the store. This innovative approach to shopping could boost sales of low-fat, low-carb or other diet products, but equally consumers may reward themselves for their efforts with extra cakes, sweets and chocolate...

Published By Datamonitor
28 Apr 2004
CommentWire
CommentWire

Camper: fashionable statement

Shoe brand Camper is currently unveiling an innovative new environmentally friendly organic restaurant in Barcelona. The concept highlights the growing scope for the inclusion of healthy eating options in foodservice. This particular venture should benefit from the synergies between the Camper brand and the organic and ethical lifestyle.

Published By Datamonitor
02 Jun 2004

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