Latest Intelligence on Consumer Trends in Europe

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Type Product title / description Pub Price
ResearchWire
ResearchWire

Yogurt: top flavors in new global product launches

Published By Datamonitor
09 Apr 2008
CommentWire
CommentWire

Works with Water: targeting appearance conscious consumers

Nutraceuticals company Works with Water has launched a spring water containing an ingredient that is clinically proven to help reduce bacteria. The drink, called Beauty, is designed to help prevent acne and is reflective of the growing trend in the functional drink market of associating inner health and outer beauty. However, the firm needs to be cautious of deteriorating levels of consumer trust.

Published By Datamonitor
15 Apr 2008
ResearchWire
ResearchWire

Wines and wine coolers: top flavors in new products

Published By Datamonitor
04 Jul 2008
Expert View
Expert View

Whyte & Mackay boosts spirits portfolio with UK distribution rights for Cockspur

For Whyte & Mackay, gaining the distribution rights for a brand in the fast-growing and lucrative golden rum segment will complement other areas of its spirits brand portfolio. Furthermore, this deal should offer a growth opportunity for Cockspur Rum, allowing it to compete in a segment where only a handful of key brands play.

Published By Datamonitor
30 Sep 2010
Expert View
Expert View

Why Kellogg's Special K is emphasizing what consumers can gain through healthy eating

Special K has unveiled a new campaign which focuses on the emotional benefits of following a diet regime rather than the absolute number of pounds shed. It seeks to inspire more positivity and less guilt where weight is concerned, with the intention of helping consumers to stick to their goals. This approach may well help to overcome certain hurdles which have tripped dieters in the past.

Published By Datamonitor
06 Jan 2011
Expert View
Expert View

Whole Foods Market: whole lot of loss

Fresh & Wild Ltd, the UK unit of Whole Foods Market, has posted sales of GBP35.9m for the year to September 30, 2007, an increase of 18.5%. However, it also reported a loss of GBP9.9m and, although the GBP2.9m cost of opening a store in Kensington, London, partially accounted for the fall in profitability, it does bring into question the viability of operating a large-scale luxury food concept.

Published By Datamonitor
06 Aug 2008
CommentWire
CommentWire

Whole Foods Market: adaptability will be key to London success

It has been reported that Whole Foods Market is in discussions with British Land about opening a site in its 201 Bishopsgate and Broadgate Tower complex - a new office development that includes retail space. If Whole Foods Market was to open an outlet here, the retailer's ability to adapt its format to the location would be the key to its success.

Published By Datamonitor
04 Feb 2008
CommentWire
CommentWire

Whitbread: acquisition of Coffee Nation paves the way for Costa Express outlets

Whitbread has completed the purchase of self-serve coffee operator Coffee Nation at a cost of GBP59.5m. The company has stated its intention to convert existing Coffee Nation sites into a new Costa Express format to complement its existing Costa outlets. The move signals Whitbread's intention to tap into the convenience trend, but it must be wary of retaining brand credentials.

Published By Datamonitor
02 Mar 2011
Expert View
Expert View

Wetherspoon extends breakfast hours to tap into out-of-home consumption behavior

From April, UK pub chain JD Wetherspoon will be extending its breakfast hours by opening at 7am instead of 9am. Although there are risks to employing this strategy, the move reflects the opportunities offered by time-scarce and on-the-go consumers. By diversifying its business model, Wetherspoon will be able to widen its value-generation potential beyond the troubled on-trade alcohol sector.

Published By Datamonitor
31 Mar 2010
CommentWire
CommentWire

Warburtons: evolving marketing practices

In order to support its Seeded Batch variety, UK baker Warburtons has announced the launch of an internet marketing campaign called 'The Seeds of Love', which will be based around a mini-drama set in an office. The move is reflective of how the company's traditional marketing portfolio is evolving as it seeks to connect with consumers by turning a product into a brand experience.

Published By Datamonitor
18 Sep 2008

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