Latest Intelligence on Consumer Trends in Europe

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Type Product title / description Pub Price
ResearchWire
ResearchWire

PLA Innovation of the Week: chewing gum that helps your muscles

Published By Datamonitor
04 May 2011
Expert View
Expert View

New drinks review: soft drink helps smokers get their fix

Aiming to encapsulate the experience of smoking in a bottle, a new tobacco-based beverage heads this month's summary of the most recent innovative launches from the drinks industry. In other news, a novel extract has made its debut in Russia, while in the Philippines the coconut fruit has inspired unusual packaging.

Published By Datamonitor
15 Apr 2011
ResearchWire
ResearchWire

PLA Innovation of the Week: sweets that can make you smell like roses

Published By Datamonitor
15 Apr 2011
Expert View
Expert View

New food review: acai and aloe add variety to bread category

Efforts to enliven the taste and dietary value of bread are the headline feature of this month's rundown of the latest novel product launches from the food industry, with a number of manufacturers unveiling unusual fruit-based loaves. Meanwhile, with the Easter season approaching, producers are turning to dynamic packs in an attempt to capture some of the lucrative gifting market.

Published By Datamonitor
15 Apr 2011
CommentWire
CommentWire

General Mills: new drive on sustainable packaging

By 2015 US food giant General Mills plans to reduce its environmental footprint by ensuring that 40% of its global output is sold in more sustainable and efficient packaging. Although the drive towards sustainability addresses consumer concerns over the environment, recent health scares regarding recycled paperboard present a timely reminder that such issues are never clear cut.

Published By Datamonitor
07 Apr 2011
Expert View
Expert View

From less bad to more good: the personal care sustainability agenda is changing

An outcome from the 2011 in-cosmetics conference is that the focus of "sustainable beauty" is shifting, with personal care companies aiming for more positive, rather than less negative, environmental and social impacts. Industry players that communicate their sustainability initiatives in this way are likely to establish a stronger connection with consumers and will be best placed to succeed.

Published By Datamonitor
07 Apr 2011
CommentWire
CommentWire

Anheuser-Busch: buying presence in a growing market

Anheuser-Busch's acquisition of Goose Island marks a change in tack for the brewer that has previously focused on bringing its own ales to the market under the Budweiser name. Perhaps sensing that this branding lacked the necessary authenticity with consumers, it has turned to acquiring a brewer in an element of the market that will be vitally important in the future.

Published By Datamonitor
05 Apr 2011
Expert View
Expert View

Molson Coors taps into light beer trend to enter emerging markets

Molson Coors has been expanding its light beer brand with success throughout the world and has made its latest investment in the Dominican Republic, the largest beer market in the Caribbean. Light beer is generally increasing in popularity, particularly in warmer climates, and may provide a way for brewers to counteract falling sales in more mature markets.

Published By Datamonitor
29 Mar 2011
Expert View
Expert View

Greggs benefiting from increasing resonance among a widening range of consumers

UK foodservice operator Greggs has benefited from its continued aggressive space expansion during the 12 months to January 1, 2011. Despite like-for-like growth of just 0.2%, total sales increased by 0.6% off the back of a net 68 new retail outlets. Datamonitor believes that Greggs is well positioned to continue to take advantage of emerging value, convenience, and health trends.

Published By Datamonitor
21 Mar 2011
Expert View
Expert View

Coke Zero's new ad campaign must be supported by product development

Coca-Cola has launched a new campaign supported by a movie-style TV advertisement for Coke Zero. By communicating its claim to deliver a great taste with no sugar, the beverage giant is seeking to enlarge its target audience and strengthen its competitive position relative to its rival Pepsi. Marketing is only one side of the coin, however, as consumers remain focused on sensory benefits.

Published By Datamonitor
07 Mar 2011

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