Latest Intelligence on Consumer Insights in Europe

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Type Product title / description Pub Price
Expert View
Expert View

Convenience drives demand for cheese on-the-go

The emergence of on-the-go cheese products look set to be an increasing trend as cheese manufacturers follow in the footsteps of other consumer marketers. Some major cheese brands have yet to embrace the format, however, despite the fact that time-pressed consumers may look for more established brand names in their on-the-go purchases.

Published By Datamonitor
21 Sep 2005
CommentWire
CommentWire

Premier/Apeejay: interest brewing in Typhoo

Indian tea company, Apeejay Surrendra, is reportedly in talks with Premier foods over the acquisition of the British Typhoo tea brand. Although the deal holds promise for both parties, if it goes ahead Apeejay must not neglect the UK tea market which, despite sluggish growth, remains much larger than India's.

Published By Datamonitor
30 Sep 2005
Expert View
Expert View

Pain-free beauty? European cosmeceuticals market set for growth

Consumers are increasingly seeking out alternatives to going under the knife and are more than willing to pay a premium. This has not escaped the attention of cosmetics and toiletries manufacturers who, in a bid to meet demand and capitalize on the opportunity, are developing milder treatments in the form of cosmeceuticals - ranging from creams and injectable treatments to oral beauty products.

Published By Datamonitor
03 Oct 2005
CommentWire
CommentWire

Fairtrade coffee: Nestle enters the ethical fray

A mixture of agitation, angst and positivity greeted the news that Nestle has embraced ethical consumerism with a new Fairtrade coffee offering. Although the company will undoubtedly bring marketing muscle to the Fairtrade movement, sceptics fear that the multinational's past reputation may undermine the ethical credentials of the label.

Published By Datamonitor
07 Oct 2005
Expert View
Expert View

Alcoholic drinks manufacturers miss out on the 'midlifer' jackpot

They are aged 25 to 44, account for 42% or $95.2 billion of Europe's $226 billion alcoholic drinks market, and have greater personal wealth than young adults. However, new Datamonitor research shows that midlifers are being ignored by alcoholic drinks manufacturers who instead continue to regard young adults as the key group to tap into, despite concerns about excessive alcohol intake.

Published By Datamonitor
07 Oct 2005
CommentWire
CommentWire

C&C: pioneering the cider revival?

Cider appears to be undergoing something of a renaissance, as illustrated by C&C's strong financial results, which were buoyed by sales of its Magners and Bulmers brands. However, while the premiumization of C&C's cider offerings has contributed to the company's success in Ireland, it may still be some time before the UK market accepts the category as a valid alternative to wine and spirits.

Published By Datamonitor
14 Oct 2005
CommentWire
CommentWire

Grand Marnier: seeking unspeakable exclusivity

Leveraging exclusivity is an important dimension in the marketing of any luxury product. While the new campaign to promote Grand Marnier's 150-year-old liqueur marks a departure from its highbrow advertising of the '90s, its overt promotion of the product's scarcity, prohibitive price, and heritage may be necessary as the luxury tag becomes increasingly accessible and, as a result, devalued.

Published By Datamonitor
14 Oct 2005
CommentWire
CommentWire

Thorntons: a sales boost comes but once a year

A poor UK retail environment has been blamed for the dip in sales in Thorntons' latest trading update. With own-store sales down by 4.4% and sales through the major food retailers slowing, the company should aim to make the most of the coming Christmas period and continue to leverage the position of its products as 'everyday' luxury confectionery brands.

Published By Datamonitor
18 Oct 2005
CommentWire
CommentWire

Heineken: refreshing the consumers TV cannot reach

Heineken's core consumers, young affluent males, are watching less and less TV. As a result, it makes sense for the brewer to refocus its advertising budget on below-the-line campaigns targeted directly at this audience. The switch may also help Heineken regain the UK beer market share it lost when it changed from a mid-priced to a premium brand in 2003.

Published By Datamonitor
24 Oct 2005
CommentWire
CommentWire

UK single-person households: targeting the powerful solo pound

A recent report by the Institute for Public Policy Research and Unilever predicts that more than one-third of the UK's population will live alone by the year 2021. Consumer products manufacturers and retailers should not ignore this trend: by tailoring marketing strategies and new products towards single-person households, they will be able to attract the increasingly powerful 'solo pound'.

Published By Datamonitor
01 Nov 2005

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