Latest Intelligence on Consumer Insights in Europe

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Type Product title / description Pub Price
ResearchWire
ResearchWire

Candies, Chocolate: top flavors in new products

Published By Datamonitor
12 Dec 2007
CommentWire
CommentWire

Carbonated drinks: new sweetener may invigorate category

The FDA has approved a new sweetener derived from stevia for use in carbonated drinks. Some of the biggest players in the industry have seen this as an opportunity to revitalize the category and arrest declining sales. However, some consumers remain skeptical about the inclusion of sweeteners, and care must be taken to retain sensory benefits.

Published By Datamonitor
18 Dec 2008
Expert View
Expert View

Cargill taps into the natural trend with UK sweetener release

Agribusiness giant Cargill hopes to expand in the sugar substitute market by launching Truvia, Europe's first natural tabletop sweetener, in Britain. A key selling point of the stevia-based solution is it can be marketed as "natural," but it will have to overcome hurdles related to price, safety concerns, and taste if it is to succeed in the country.

Published By Datamonitor
31 Jan 2011
CommentWire
CommentWire

Carlsberg: end of an era for UK brewery

The Danish brewing company Carlsberg has announced that its Tetley brewery in Leeds, the UK, will close by 2011. The brewery, originally opened in 1822, has strong connections to the local community. Times are hard for all connected with the UK beer market, but the closure of a traditional plant could have implications for the Tetley brand.

Published By Datamonitor
07 Nov 2008
Expert View
Expert View

Carlsberg: H1 2010 results paint a picture of growing profitability

According to its H1 2010 results, Carlsberg's operating profit has grown by 12% to DKK5.0 billion, largely due to strong margin improvements and market share gains across most of its businesses. While the results provide a lot of detail on operational performance, income, and cash flow, they also highlight some interesting points worthy of greater analysis from a consumer marketing perspective.

Published By Datamonitor
18 Aug 2010
CommentWire
CommentWire

Carlsberg: it's all about Eve in Russia

Carlsberg is expanding the distribution of Eve, its female-focused beer, into Russia. With females accounting for only around a quarter of the market, the company is hoping that the launch will encourage more women to become fans of the beverage. Whether the move will be a success is yet to be seen, but Carlsberg's dominant presence in the sector makes it the right firm to try such an initiative.

Published By Datamonitor
02 Dec 2009
CommentWire
CommentWire

Carlsberg: Tetley's Original ale may find a niche

Carlsberg's decision to launch a new dispensed ale brand, Tetley's Original, in the UK market is a bold one. Beer sales in Western Europe continue to slow and the UK ale market is declining in value. Nevertheless, Tetley's is already a successful brand in the off-trade and, as the world's fourth-largest beer company, Carlsberg has the resources to take a calculated risk.

Published By Datamonitor
11 Nov 2005
CommentWire
CommentWire

CD-Wow: music industry needs to manage public perceptions

Leading UK record companies have demanded that the high court fines Music Trading Online - operator of CD-Wow - for breaking a promise it made in 2004 to stop illegally importing CDs into the UK. While there may well be a legitimate case to be made against the retailer, the PR being generated is doing the beleaguered UK music sector no favors.

Published By Datamonitor
21 Feb 2007
ResearchWire
ResearchWire

Cereal bars: top flavors in new global product launches

Published By Datamonitor
12 Jan 2009
ResearchWire
ResearchWire

Cereal bars: top flavors in new products

Published By Datamonitor
30 Jun 2010

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