Latest Intelligence on Consumer Insights in Europe

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Type Product title / description Pub Price
CommentWire
CommentWire

Soft drinks: smoothie does it in Denmark

Young adults may be Denmark's biggest drinkers of carbonates, but Datamonitor's ConsumerGraphics database shows that there are other opportunities for soft drinks companies that wish to target them. They have developed a taste for functional beverages, and the fast growing market may be ready for some new entrants.

Published By Datamonitor
13 Apr 2005
CommentWire
CommentWire

Heineken: chilling rumors

Heineken will not comment on rumors that it has produced a self-chilling beer can, although such products are certainly in development. Demand will be limited, however. The vast majority of drinking occasions take place within easy distance of a fridge or a bar, so people will generally be unwilling to pay much more for a product that adds little additional benefit.

Published By Datamonitor
15 Apr 2005
CommentWire
CommentWire

European confectionery: seniors indulge their sweet tooth

Even though confectionery products often appear to be aimed at children and teens, surprisingly it is seniors who consume the highest value of products. According to Datamonitor's ConsumerGraphics Database, confectionery consumed by the over-55s in western Europe accounts for 22% of the value of the region's E31 billion confectionery market.

Published By Datamonitor
19 Apr 2005
CommentWire
CommentWire

UK food: throw out the salt

A televised advertising campaign in the UK warning that high levels of salt intake led to high blood pressure has come under fire from the Salt Manufacturers' Association, which claimed that the concept of 'too much salt' could not be quantified. However, the Advertising Standards Agency has rejected the SMA's complaint.

Published By Datamonitor
21 Apr 2005
CommentWire
CommentWire

Ethical consumerism: France sets the standard

As the fair trade movement becomes increasingly mainstream, the French government has taken a proactive stance to regulate the proliferation of apparently ethical consumer products by setting a legal standard that companies making fair trade claims must adhere to. The move is timely: CPG players need to realize that ethical consumerism is less about labels and more about trust.

Published By Datamonitor
04 May 2005
CommentWire
CommentWire

European forecourts: exploiting the 'off home' trade

The Irish licensing board recently approved Esso's fourteenth off-license enabling it to add alcohol to its non-fuel offering on the forecourt. With an increase in at-home alcohol consumption in Ireland, as in much of Europe, stocking this product category looks certain to pay off for Esso. Other fuel players already in on the act should look to make further investment in the area.

Published By Datamonitor
04 May 2005
CommentWire
CommentWire

French ready meals: gourmet to go

The French are known for their gourmet cuisine, but Datamonitor's ConsumerGraphics database shows that the country's fastest growing food market is in prepared meals. France has not only caught up with the rest of Europe in terms of ready meal demand, but it is now seeing value growth in this category outstrip that of neighboring countries.

Published By Datamonitor
04 May 2005
CommentWire
CommentWire

Food marketing: forgive us our daily bread

The issue of health is not just driving the British bread industry, it is in some ways dividing it. While some companies are rolling out lower-carb loaves to appease the Atkins crowd, others are fighting against the trend towards gimmicky diets and stressing the role carbohydrates should play as a cornerstone of healthy eating.

Published By Datamonitor
05 May 2005
CommentWire
CommentWire

JD Wetherspoon: profits up in smoke

Several months ago JD Wetherspoon decided to pre-empt the UK government and ban smoking in 17 of its 650 pubs. The company has admitted that beer sales are down in the smoke-free pubs, squeezing margins. However the smokeless pubs offer an opportunity to tempt consumers with an improved dining option in an atmosphere that many will perceive as more conducive to eating.

Published By Datamonitor
05 May 2005
CommentWire
CommentWire

Cadbury Schweppes: a tasty move

Confectionery giant Cadbury Schweppes [CSG] has bought the British premium chocolate maker Green & Black's in a deal worth GBP20 million, but will run the company as a standalone business. The acquisition is a wise move, enabling the company to take advantage of the expanding premium chocolate sector. However, the absorption of the smaller player into a larger empire may not please everyone.

Published By Datamonitor
17 May 2005

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