Latest Intelligence on Air Fresheners in Europe

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Type Product title / description Pub Price
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New household products review: encouraging men to do household chores

This month's selection of new household goods finds an ethical and gender slant to new launches. While Spontex has released a line of cleaning implements that are targeted specifically at men, Seventh Generation is concentrating on green cleaners that have proven germ fighting action.

Published By Datamonitor
19 Nov 2009
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New household products review: getting to the core of tissue waste

The waste associated with toilet tissue packaging continues to preoccupy the thoughts of manufacturers, as evidenced by a new launch which allows consumers to dispose of the toilet roll core without needing to leave the bathroom. Odor is another theme in this month's rundown of novel household goods industry launches, with insect-repelling garbage bags and a tablet odor eliminator hitting shelves.

Published By Datamonitor
09 Mar 2011
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New household products review: glittery clothing gets the laundry treatment

Novel cleaning devices and odor eliminators are among this month's roundup of new household products, including a laundry cleaner for glittery clothes and a spray freshener for dog beds. This shows that the sector is looking for new ways of making the house and clothes look their best.

Published By Datamonitor
29 May 2009
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New household products review: ions to make dishwashers more hygienic

This month's rundown of the latest novel launches from the household goods industry features a new dishwashing detergent with sanitizing benefits and novel packaging. Other notable products include wet wipes specifically designed to clean up the mess of DIY projects and an air freshener with a quirky design that could appeal to younger consumers.

Published By Datamonitor
08 Jun 2011
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New household products review: laundry gets germ-killing bonus

An antibacterial additive for laundry detergent and a cleaning solution for electronic gadgets are the picks of this month's novel launches in the household goods industry. Both products play on aspects of modern consumer lifestyles, with one tapping into current preoccupations with the threat of contagious diseases, and the other underlining the proliferation of electronic devices in households.

Published By Datamonitor
14 Nov 2010
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New household products review: luxury beckons for air fresheners

The trend for air fresheners to be decorative as well as functional has taken another leap, as outlined in this month's rundown of innovative household products. Two new launches are making use of marble diffusers and jewelry bag designs, as air fresheners explore their potential as a luxury item. In other news, alternative materials are continuing their march in the household paper category.

Published By Datamonitor
14 Jun 2012
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New household products review: premium styling hits the market

Household products are often overlooked by design teams due to their mundane nature. However, this month's roundup of new product launches shows that some market players are making conscious efforts to ensure that their products look or even smell nice. This includes a high-end laundry detergent, air freshener and duster, showing that everything has the potential to be upgraded.

Published By Datamonitor
13 Apr 2010
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New household products review: putting the heat on rodent pests

A wasabi-based mouse repellent product has been released in Japan, a development that further underscores the ingredient's move away from the food segment, as manufacturers explore its diverse practical applications. A "steaming" dryer ball and a series of functional home fragrances also feature in this month's roundup of novel product launches in the household goods industry.

Published By Datamonitor
12 Jan 2011
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New household products review: shedding light on pet odors

Odor elimination features in this month's rundown of the latest household goods launches, with one producer suggesting that pet odors can be removed at the flick of a switch, while another has utilized volcanic crystals. Other novel launches include a household paper manufacturer optimizing the space in the center of toilet rolls, and another turning tissue into a medical testing kit.

Published By Datamonitor
11 Aug 2011
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New household products review: soy scrubs up for novel cleaning sponge launch

In this month's rundown of innovations in the household goods industry, the ubiquity of soy in Brazilian consumer goods has led to its diversification into the cleaning accessories category. Meanwhile, honeyberry is another ingredient looking to make its mark as part of a new dish detergent launched in the US.

Published By Datamonitor
10 Feb 2012

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