Latest Intelligence on Household Products in Europe

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Type Product title / description Pub Price
CommentWire
CommentWire

P&G: cleaning up after itself

Published By Datamonitor
07 Sep 2001
ResearchWire
ResearchWire

eCommerce: Spanish online personal care market grows to $145 million

Published By Datamonitor
13 Nov 2001
CommentWire
CommentWire

Unilever: so far so good

The group says it will achieve double-digit earnings per share growth. Much of its 2001 success has been driven by continued growth for its leading brands. Especially encouraging was the strong performance of brands gained through the takeover of Bestfoods, which as time goes on is looking like a better and better acquisition.

Published By Datamonitor
20 Dec 2001
ResearchWire
ResearchWire

Grocery retailing: Sweden is the most concentrated market

Published By Datamonitor
10 Jan 2002
CommentWire
CommentWire

Unilever: getting ahead in advertising

The cross-platform deal will allow Unilever to reach a broader range of consumers. Perhaps more importantly, it will also help it to develop highly specific targeted marketing initiatives. Unilever's competitors will need to update their own marketing initiatives in response, even as many companies dig in for the recession.

Published By Datamonitor
10 Jan 2002
CommentWire
CommentWire

Unilever: going all commercial

Anglo-Dutch giant Unilever has agreed to a GBP320 million long-term advertising deal with Carlton Communications and Granada. Given the advertising slump, Unilever is likely to have secured a good deal, but the TV broadcasters will still be happy.

Published By Datamonitor
27 May 2002
CommentWire
CommentWire

SC Johnson: a fan of innovation

Home hygiene has been one of the most innovative areas of the consumer packaged goods markets in recent years, and SC Johnson's latest inspiration is a built-in fan for its Glade air fresheners. Innovation is only the first step - a GBP3 million advertising and marketing campaign will support the product's launch, but long term success will hinge on its effectiveness.<BR />

Published By Datamonitor
13 Dec 2002
CommentWire
CommentWire

Allied Domecq/Unilever: pension problems cloud the issues

A tense annual meeting earlier this month saw Allied Domecq chairman Gerry Robinson heckled and the company criticized on a range of issues. Unilever too has faced criticism - for taking 'holidays' from contributing to its pension fund. As Mr Robinson pointed out to his shareholders however, the picture for both companies is brighter than it appears.

Published By Datamonitor
14 Feb 2003
Expert View
Expert View

Backlash against the rat race worth billions

A growing number of people are becoming fed up with the 'rat race' believing that it makes them lose sight of the things that really matter to them. Datamonitor's Dominik Nosalik investigates how marketers are targeting these consumers with brands that are simple to find, understand and use...

Published By Datamonitor
14 May 2003
CommentWire
CommentWire

Rituals: making routine enjoyable

Hoping to open five UK stores before Christmas, the Rituals concept looks set to capitalize on consumers' growing tendency to use sensual personal care products as part of everyday pampering. The success already achieved elsewhere in Europe suggests that the combination of home care and body cosmetics under one roof will be well received by British consumers.

Published By Datamonitor
15 Jun 2004

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