P&G: cleaning up after itself

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eCommerce: Spanish online personal care market grows to $145 million

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Unilever: so far so good

The group says it will achieve double-digit earnings per share growth. Much of its 2001 success has been driven by continued growth for its leading brands. Especially encouraging was the strong performance of brands gained through the takeover of Bestfoods, which as time goes on is looking like a better and better acquisition.

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Grocery retailing: Sweden is the most concentrated market

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Unilever: getting ahead in advertising

The cross-platform deal will allow Unilever to reach a broader range of consumers. Perhaps more importantly, it will also help it to develop highly specific targeted marketing initiatives. Unilever's competitors will need to update their own marketing initiatives in response, even as many companies dig in for the recession.

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Unilever: going all commercial

Anglo-Dutch giant Unilever has agreed to a GBP320 million long-term advertising deal with Carlton Communications and Granada. Given the advertising slump, Unilever is likely to have secured a good deal, but the TV broadcasters will still be happy.

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SC Johnson: a fan of innovation

Home hygiene has been one of the most innovative areas of the consumer packaged goods markets in recent years, and SC Johnson's latest inspiration is a built-in fan for its Glade air fresheners. Innovation is only the first step - a GBP3 million advertising and marketing campaign will support the product's launch, but long term success will hinge on its effectiveness.<BR />

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Allied Domecq/Unilever: pension problems cloud the issues

A tense annual meeting earlier this month saw Allied Domecq chairman Gerry Robinson heckled and the company criticized on a range of issues. Unilever too has faced criticism - for taking 'holidays' from contributing to its pension fund. As Mr Robinson pointed out to his shareholders however, the picture for both companies is brighter than it appears.

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Backlash against the rat race worth billions

A growing number of people are becoming fed up with the 'rat race' believing that it makes them lose sight of the things that really matter to them. Datamonitor's Dominik Nosalik investigates how marketers are targeting these consumers with brands that are simple to find, understand and use...

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Rituals: making routine enjoyable

Hoping to open five UK stores before Christmas, the Rituals concept looks set to capitalize on consumers' growing tendency to use sensual personal care products as part of everyday pampering. The success already achieved elsewhere in Europe suggests that the combination of home care and body cosmetics under one roof will be well received by British consumers.

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