Latest Intelligence on Bakery and Cereals in Europe

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Type Product title / description Pub Price
CommentWire
CommentWire

WM Morrison: time to shop around

WM Morrison's takeover of the Safeway chain in 2004 has proved more problematic than initially expected, raising concerns over the group's ability to integrate such a large acquisition. Finance director Martin Ackroyd is the victim of a boardroom shakeup that should see the supermarket group's management thrust into line with accepted corporate governance standards.

Published By Datamonitor
24 Mar 2005
Expert View
Expert View

Why Kellogg's Special K is emphasizing what consumers can gain through healthy eating

Special K has unveiled a new campaign which focuses on the emotional benefits of following a diet regime rather than the absolute number of pounds shed. It seeks to inspire more positivity and less guilt where weight is concerned, with the intention of helping consumers to stick to their goals. This approach may well help to overcome certain hurdles which have tripped dieters in the past.

Published By Datamonitor
06 Jan 2011
CommentWire
CommentWire

Weston: best bid for Bestfoods

Published By Datamonitor
19 Feb 2001
CommentWire
CommentWire

Weetabix: Hicks Muse bets on local brands

By buying Weetabix, which has a strong presence in the UK and Ireland only, Hicks Muse is following the opposite strategy from the top global food groups. Nestle [NESN.VX] and Unilever [ULVR.L] are betting brand preferences will become increasingly globalized, but Hicks Muse believes people will stick with the brands they know. In this case, the VC firm may well be right.

Published By Datamonitor
20 Nov 2003
CommentWire
CommentWire

Weetabix: going for gold

UK cereal maker Weetabix is preparing the launch of a premium cereal range called Weetabix Gold, a move which could enable it to overcome the current weak growth of the UK cereals market. While it is hoped the launch will drive demand within the breakfast cereals sector, skeptical consumers may view the roll-out as merely an excuse for the company to charge extra for an everyday item.

Published By Datamonitor
09 Aug 2006
CommentWire
CommentWire

Warburtons: evolving marketing practices

In order to support its Seeded Batch variety, UK baker Warburtons has announced the launch of an internet marketing campaign called 'The Seeds of Love', which will be based around a mini-drama set in an office. The move is reflective of how the company's traditional marketing portfolio is evolving as it seeks to connect with consumers by turning a product into a brand experience.

Published By Datamonitor
18 Sep 2008
CommentWire
CommentWire

Unilever: less is more

Published By Datamonitor
24 Jan 2001
Expert View
Expert View

Unified policy is key to curbing obesity on both sides of the Atlantic

Despite the well-documented rise in obesity in the US and Europe, the approach of many Western food and beverage manufacturers towards improving their product formulations, labeling and marketing practices remains largely inconsistent from one country to the next. Governments in the West need to adopt a unified policy on nutritional standards to ensure that companies are not left to self-regulate.

Published By Datamonitor
06 Dec 2005
ResearchWire
ResearchWire

Treating: the French prefer chilled desserts

Published By Datamonitor
02 May 2002
Expert View
Expert View

The bakery empire strikes back

As the ink dries on Atkins Nutritionals' bankruptcy filing, food manufacturers are hopeful that this could signal the end to the low-carb diet craze that once threatened the bakery industry. Furthermore, new research shows that, despite such concerns, US and European bakery and cereals markets are recording encouraging growth, thanks to functional and health-focused bakery product launches.

Published By Datamonitor
05 Sep 2005

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