UK alcohol: big spenders but modest consumers

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Scottish & Newcastle: optimistic over off-trade recovery

Having come through a crisis period for brewers as supermarkets squeezed prices, Scottish & Newcastle [SCTN.L] can look ahead with confidence if signs of a recovery in the off-trade prove well founded. If S&N can grow off-trade margins, it stands to benefit from a growing trend among consumers to drink at home.

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Glenfiddich: nu jazz for a new audience

Whiskey distiller Glenfiddich is hoping to rejuvenate its image by promoting the nu jazz music scene alongside the drink itself. By following a strategy similar to Carling's successful promotion of rock music, Glenfiddich will be hoping to reap the benefits of aligning itself with youth culture.

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European alcohol consumption: wine is still the French favorite

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UK soft and hot drinks: fastest growth in Europe

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Ofcom: getting tough

Advertising complaints and controversy increasingly go hand-in-hand with the alcoholic drinks industry. As Ofcom intensifies the pressure on UK manufacturers and retailers, advertisers in continental Europe are also being accused of overstepping the mark. Yet with added product clutter in most drinks segments, it remains crucial that marketers make use of attention grabbing themes.

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Alcopops are losing their cool

The explosive growth of flavored alcoholic drinks (FABs) is finally running out of steam as the drinks become a victim of their own success. Datamonitor's John Band explains that they have become mainstream, and therefore less appealing to the most discerning consumers...

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Diageo: fabulous FAB boom a thing of the past

The move to reconsider Smirnoff Ice's advertising must be viewed in the context of slowing expansion in the FAB sector. Diageo [DGE.L] is unlikely to regain the kind of sales growth for Smirnoff Ice seen soon after its launch in 1999, but it can take comfort from the fact that FABs will consolidate their status as an established category in the overall alcoholic drinks market.

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Italian alcohol consumption: cafe culture drives steady growth

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Budvar court battles benefit the brand

Budejovicky Budvar and Anheuser-Busch have long argued over which brewer has the right to market 'Budweiser' beer. Despite Budvar's most recent loss in the French courts, Datamonitor's Dominik Nosalik explains that overall this battle has proved of great benefit to Budvar's marketing...

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