Latest Intelligence on Consumer Packaged Goods in Europe

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Type Product title / description Pub Price
Expert View
Expert View

'Experimental' Brits splash the cash on premium

The average Brit is more likely than ever to load their trolley full of premium products. This is reflected by the growth of the specialty products such as hand-made, origin specific food, drink and personal care products. The growing taste for luxury is set to become more pronounced as consumers continue to experiment, self-reward and seek out satisfying experiences.

Published By Datamonitor
21 Jun 2005
Expert View
Expert View

'Treatwise' targeting transparency and trust

The 'treatwise' campaign recently launched in the UK is the first consumer education initiative to be adopted by rival confectioners of the size of Cadbury and Masterfoods, and marks a significant shift in attitude towards public health. Datamonitor Analyst Nick Beevors takes a closer look at why the companies involved believe they are leading the way for the confectionery industry...

Published By Datamonitor
08 Feb 2006
Expert View
Expert View

2006 "Build a Better Mousetrap" New Product Innovations of the Year

Non-alcoholic beer for dogs, hot dogs made with salmon, cappuccino-flavored cider and light beer fortified with vitamins were some of the more unusual new product innovations reported in 2006 by Datamonitor's Productscan Online database of new products.

Published By Datamonitor
16 Jan 2007
Expert View
Expert View

2007 "Build a Better Mousetrap" New Product Innovations of the Year

Wasabi flavored sorbet, powdered peanut butter, beer with nicotine and hot dogs coated with yogurt were among the most unusual new product innovations reported worldwide in 2007 by Datamonitor's Productscan Online database of new products.

Published By Datamonitor
11 Jan 2008
Expert View
Expert View

A tough Christmas beckons for retailers, but the worst may already be over

There is no doubt that 2005 has been a dreadful year on the high street and as the festive season approaches, most retailers are extremely cautious about their prospects. However, while the economic news has been highly discouraging for those retailers awaiting an upturn in their fortunes, according to retail specialists Verdict there may soon be light at the end of the tunnel ...

Published By Datamonitor
20 Oct 2005
Expert View
Expert View

A-list celebrity endorsements are failing to dazzle consumers

A recent consumer survey has shown that celebrity endorsements are one of the least trusted means of conveying product information, only just faring better than door-dropped leaflets. This is bad news for advertising agencies, which have been devoting increased energy to signing up everyone from bona fide A-list stars to Z-list reality show contestants to help sell products and services.

Published By Datamonitor
21 Jul 2006
CommentWire
CommentWire

Abbey National: missing ingredient not found in coffee

Abbey National [ANL.L] was the first major bank to provide coffee shops in some of its branches. However, encouraging customers to spend longer in the bank hasn't actually increased sales. It might be time for banks to stop looking for new ways to make their branches attractive and start refocusing on the basics.

Published By Datamonitor
28 Jul 2003
CommentWire
CommentWire

Actimel: ads banned after watchdog finds it hard to swallow

The Advertising Standards Authority has banned an Actimel advert from British TV after five people complained it contained misleading health claims. The ban highlights the fine line manufacturers have to tread when marketing non-specific health claims, and could mark the beginning of a backlash against food science claims in general.

Published By Datamonitor
03 Nov 2006
CommentWire
CommentWire

Adidas: scent off

Adidas' [ADDDY.PK] new Game Spirit fragrances and bodywash for men will be strongly linked to the European Football Championships in Portugal this summer. Adidas hopes to target the right consumer groups by generating a macho image. But while men's personal care is a growth industry, breaking the 'macho barrier' is no easy task.

Published By Datamonitor
23 Feb 2004
CommentWire
CommentWire

AG Barr: diversifying its portfolio has proven fruitful

AG Barr has made the biggest purchase in its history through the acquisition of Rubicon, continuing its diversification away from fizzy drinks into stronger growth sectors. The company's move into juices and other healthy beverage sectors is wise: as consumers demand healthier beverages to fit in with healthier lifestyles, these sectors continue to display better growth potential than carbonates.

Published By Datamonitor
06 Aug 2008

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